Analysis of simple design of cosmetic tube

In the current faster and faster development of society, we will face a variety of complex cosmetic tube every day, which meet the probability of cosmetic tube is very large, at the same time, simple design has been the popular trend of cosmetic tube design. But we face every day most cosmetics tube design is still fancy and sophisticated design, which in common when the choose and buy cosmetics do not help make us more intuitively choose goods, and waste unnecessary time, at the same time also no have obligations of beauty to the public propaganda, therefore, how to find cosmetics tubes in the design of contracted dimension, is this article mainly discusses the problem.

First, cosmetics tube

Cosmetics tube is to protect products in the circulation of goods, convenient storage and transportation, promote sales, according to certain technical methods and the use of containers, materials and auxiliary objects, etc. Its role is not only to protect and transport, but also to convey the concept of corporate brand, perfect display of the essence of goods.

Nowadays, in the era of faster and faster social development, dense information is cluttered with our life. How to convey the product information to the cosmetic tube manufacturer is a problem to be discussed in the design of cosmetic tube. So now cosmetics tube design has not only refers to the content package is good, need it can satisfy the product information more intuitive and beautiful sex, use of economy and science, also can play a role in promoting sales at the same time, should also avoid the waste of a lot of excessive cosmetics tubes, tube and cosmetics's main function is to protect the function of the goods, The function of delivering information, the function of promoting sales, and the function of promoting brand. Therefore, in today's excessive design of a large number of cosmetic tube, it is particularly important to find the simple dimension of cosmetic tube design.

Two, cosmetics and cosmetics tube

Cosmetics are the necessities of human life, and cosmetic packaging can also be divided into many kinds, liquid to bottles and cans as the main form of cosmetic tube, solid to a variety of paper tube, plastic tube, composite film bag as the main form of cosmetic tube. Cosmetic tube design is a very close and worth discussing topic, how to bring different visual feelings to the audience? How do cosmetic tube manufacturers use cosmetic tube designs to tell consumers about their products? Avoid excessive waste of resources, looking for new cosmetic tube design materials these topics are worth discussing in the simple dimension of cosmetic tube design.

And how should excessive cosmetic tube be defined? Some cosmetic tube manufacturers believe that the value of cosmetic tube content is more than one to two times the value of the cosmetic tube product, which is called excessive cosmetic tube. Cosmetics tube manufacturer once pointed out clearly, where cosmetics tube volume obviously exceeds commodity itself 10%, cosmetics tube cost obviously exceeds commodity price 30%, can be judged to encroach on consumer rights and interests "commercial fraud". In the cosmetics market, we can see numerous examples of excessive cosmetic tubes.

As people life rhythm speeding up, a lot of people adapt to the fast pace of cosmetics, each in a life, a lot of pieces of information comes and also more and more cosmetics on the commodity information, new materials also enriched cosmetics tubes, everyone's way of life has changed, but living alone youth entrepreneurship and other consumption is changing the cosmetics tubes in the form of a crowd. Therefore, it is more required to reflect the fashion, convenience, simplicity and beauty of the cosmetic tube. The cosmetic tube design also matches this change in structure, material and function.

Because cosmetics are widely consumed, cosmetic tube manufacturers emphasize consumers' direct experience of products. Therefore, in the design of cosmetic tube, the first attention should be the intuitiveness of information. Therefore, how to deal with the characteristics of cosmetics to choose materials, more intuitive expression of brand information, choose green cosmetic tube materials, avoid unnecessary waste and other factors, these are the problems that designers have to think about.

Third, simplicity dimension

Minimalism originated from western modernism in the early 20th century. "Less is more" is the core idea of minimalism. The style characteristic of minimalism is to simplify the design elements, colors and raw materials to a minimum, but the texture of materials is very high, emphasizing the original object itself or form of display. Under this basic concept, the simple dimension of cosmetic tube design should be learned by cosmetic tube manufacturers, and the simple design is also the development trend of modern cosmetic tube design.

Although the term "minimalism" comes from the West, there are examples of Oriental minimalism in traditional Oriental culture. For example, Lao Zi, a philosopher of the Spring and Autumn period and the Warring States Period, said in his Tao Te Ching that "less means gain, and more means confusion". It conveys the idea that we should sum up and refine the essence of things and seek the essence of things when we look at things. Therefore, in the current era of popular minimalist design, how to learn and convey our own design style and apply it to the design of cosmetic tube is a very worthy problem for us to discuss.

Four, the simple dimension in the design of cosmetic tube

1. Features of simplified design

(1) Minimalist color, through a small amount of color or concept color to show the characteristics of the cosmetics tube design;

(2) Simple graphics, using as little graphic language as possible to convey purity and purpose;

(3) the personalized brand image, usually when we show the personality of the brand, it has completed the core of the cosmetic tube design, so that the cosmetic tube design can better serve the product;

(4) green environmental protection of cosmetic tube materials, cosmetic tube manufacturers as much as possible to use environmental protection of cosmetic tube materials, not only can enhance the sustainability of the product cosmetic tube, but also in invisible let consumers have the psychological protection of the natural environment;

(5) Innovative cosmetics tube form, so that not only can avoid excessive cosmetics tube can also bring consumers a fresh feeling.

At the same time in marketing strategy, we can also use a series of cosmetic tube design reflects the richness of cosmetic tube design. For example, cosmetic tube manufacturers implement convenient cosmetic tube strategy, through highlighting the humanized design of cosmetic tube design to let people feel the warmth of design; The use of reusable cosmetic tube strategy, after the use of the product, the cosmetic tube can also be used for other purposes, in order to achieve the purpose of turning waste into treasure; But the designer's sense of social responsibility requires us to create a green cosmetic tube strategy, as much as possible to choose reusable or renewable, easy recycling treatment, no pollution to the environment of cosmetic tube materials, cosmetic tube manufacturers to protect environmental resources and sustainable development.

2. Look for the simplicity dimension in the cosmetic tube

General traditional cosmetic tube design in order to attract the attention of consumers, often use expensive and diverse cosmetic tube materials, dazzling colors, multifarious shapes and so on. For example, cosmetics tube, supermarket is basically filled with complicated patterns, gaudy colors, messy information and a layer of a layer of soft tube makeup tube design; The cosmetic tube of dim sum is even more so, as well as the cosmetic raw materials such as rice noodles, most of them are huge cosmetic tube, few small and delicate cosmetic tube; Such cosmetics tube design not only excessive consumption of resources and did not bring consumers to the aesthetic needs of the product, the brand effect of cosmetics can not be played, the price of cosmetics tube material is too big than the cosmetics itself.

The simple design is based on the "maximum use of resources", the general choice is environmental protection reusable cosmetics tube materials, simple colors and simple modelling. Try to discover the most essential features of the cosmetics, less is more, with the least language to convey the cosmetics to consumers a bright image. However, it should be noted that simplicity is not equal to simplicity. On the contrary, simplicity is a deep exploration of the essence of things. Behind the seemingly simple design is the image grasp to be conveyed by the characteristics of cosmetics. Market research (consumer crowd, the price positioning, etc.) the determination of the use of fonts, styles, such as illustration tone, painting style, the feeling of machinery, etc.), cosmetics tube material (whether to consider new green material), the establishment of cosmetic tube shape, color selection, the cosmetics information text arrangement, etc., These are from the beginning of the cosmetic tube design needs to pay attention to matters.

The simple design of cosmetic tube does not mean the arrival of the era of no decoration, but a new form of cosmetic tube appears in front of people. This is also being paid more and more attention in the global trend of cosmetic tube design. When we can see the most outstanding products on the shelf (whether attracted by color, font, layout), it is often tube with simple style of cosmetic tube design. For example, muji cosmetics tube in Japan is very simple, simple recyclable plastic cosmetics tube, basic information of cosmetics text arrangement, a photo of cosmetics, after professional arrangement of these important and basic information, unexpectedly comfortable.

It can be seen that no matter what simple means cosmetics tube manufacturers use, as long as the cosmetic tube design can accurately convey the essence of the brand cosmetics, with as little language to do the role of protection, publicity. The structure should also "eliminate the false and retain the true", minimize the material, reduce pollution, and maintain the ecological balance of natural environment and social environment. And the decorative effect should be very intuitive to show the effect that the goods want to convey, should not put the cart before the horse, resulting in unclear information of cosmetics, waste of space, etc.

Therefore, when designing the cosmetic tube for a cosmetic, the cosmetic tube manufacturer should constantly consider and look for a variety of possibilities under the characteristics of simplicity dimension in the design.

Advocating simple design

In the cosmetic tube design complex today, we can see a lot of resources are wasted, many cosmetics are excessive cosmetic tube; The product information of cosmetic tube design appears uniformly in front of consumers, and the beauty is greatly destroyed. Therefore, we should break this cycle, explore the simplicity dimension of cosmetic tube design, and bring new thinking and development for cosmetic tube design.

Now cosmetic tube manufacturers not only advocate the construction of a conservation-oriented society, but also consumers' yearning for a simple life has become fashionable. Under this dual background, it is particularly important to discuss the simple dimension of cosmetic tube design. Because cosmetic tube manufacturers can start from the perspective of simple design, looking for how to develop and expand the design space with the language of simple dimension, providing greater possibilities for cosmetic tube design.

Through the study of the concept of minimalism, with the idea of simple dimensions to design the perfect cosmetic tube design, is to let consumers in their daily life can enjoy the simple shape, save materials and simple appearance of cosmetic tube. This is a topic that needs to be discussed as a designer.