Research on the New Trends of Cosmetics and Skincare

The new trend of cosmetics and skin care products packaging is worth studying

With the development of the skin care industry in recent years

The whole market is also more promising

Skin care products are relatively mature categories

Brand diversification

Product packaging is also a wide variety of different styles

The brand strategy level is also more professional and precise

Gao Leng Knowledge Shop [Is the 'food grade' cosmetic tube a true science or a false concept? 】'Food grade' cosmetic tube is a marketing concept created by merchants to promote product packaging and attract consumers to buy. According to my country's relevant regulations and standards, cosmetic tubes are not edible, and there is no concept of 'food grade' cosmetic tubes. The 'Regulations on the Supervision and Administration of Cosmetic Tubes' clearly stipulate that cosmetic tubes refer to daily use for the purpose of cleaning, protecting, beautifying, and modifying human body surfaces such as skin, hair, nails, lips, etc. by rubbing, spraying or other similar methods. Chemical industry products. The way food is used is oral intake (eating or drinking), and digestion and absorption are completed through the coordination and cooperation of various organs of the digestive system, which are different from the use of cosmetic tube, the site of action, and the mechanism of action. Therefore, food and cosmetic tube are completely different concepts.　　


The reason why businesses claim that their cosmetic tubes are 'food grade' is often to advertise the naturalness and safety of their products and ingredients. Pure plants, no additives, pure natural...These propaganda terms are often used by businesses to link with 'food-grade' claims to strengthen the impact on consumer perception and stimulate consumption. In fact, my country's relevant laws and regulations stipulate that cosmetic tube claims cannot contain absolute words such as 'pure plant' and 'pure natural'. This kind of slogan is just a kind of promotion method designed by merchants using consumer psychology. Rejecting chemically synthesized substances and pursuing pure natural ingredients is a desire and demand of consumers for the safety of cosmetic tubes, but in fact, this is difficult to achieve. It’s not difficult to read the ingredient list of cosmetic tube carefully. The so-called 'pure plant' and 'pure natural' cosmetic tube often just add some so-called 'pure natural' plant extracts to ordinary products. No matter how many plant extracts it contains, the matrix that constitutes the product is still a chemical substance, not a 100% natural substance.