Regarding the design of cosmetic hoses, the cosmetic hose factory will give you suggestions

by:Lisson     2021-03-09
Regarding the design of cosmetic hose, the cosmetic hose factory gives you advice
Cosmetic packaging material factory hose is a comprehensive cosmetic hose packaging company integrating 'brand strategy, creative design, production and logistics'. Provide companies with a series of services from multiple dimensions, such as targeting customer brand target audiences, product name selection, market positioning, product core culture extraction, product brand image building, appearance image design, etc. The cosmetic packaging material factory hose is used as the overall solution for cosmetic hose packaging. Solution provider, aiming to create real best-selling products for customers. Cosmetic tube packaging is the facade of a brand. A beautiful packaging design can effectively attract the attention of the audience. A good packaging design also represents your company's values. To design a practical and beautiful cosmetic box, please consider the following points. .Target market The packaging design you are about to make is customer-oriented, so it is necessary to understand the target customer. Every market is attracted by different things. A design that appeals to girls may not appeal to mature women; the packaging design of male cosmetics is different from that of females. Once the target customers are determined, do some market research on the current popular products and prominent design elements on the packaging. You don’t have to copy their designs, but you can draw inspiration from their cosmetic box designs. .Brand Identity The brand identity of cosmetics is to convey the correct information through the packaging, so that consumers can better understand your company. Packaging design is an extension of the company's identity. Consumers’ perceptions of the company’s product packaging will always affect their perception of the company’s identity. It is also a common practice for companies to use multiple packaging designs for different product lines under the same brand, especially for companies that are large enough to diversify their products. .Marketing and distribution strategy Cosmetics market distribution strategy you need to consider, where your target consumers will encounter your products, in online sales, small boutiques or large shopping stores, there will be no obvious difference in design methods , But the key is to ensure that your product can easily stand out among dozens of products. On the shelves of large shopping stores, luxurious packaging designs are more likely to be found by buyers. However, in a small boutique, you need to cater to consumers who are usually more sophisticated and fashionable. Luxury design may not work, but simple and generous packaging design may be the most effective method. . Product packaging layer When it comes to cosmetic box design, you may need to consider two levels, outer packaging box and inner support. The outer packaging box generally refers to the outer packaging that customers often see when purchasing products from physical stores. The inner support is to store the product to prevent the product from colliding during transportation. Generally, sponge, plastic, EVA and other materials are used. .Packing focus No matter what the shape of the box, you don’t want to leave the package completely blank. Every product needs a name, and packaging needs product information so that buyers can fully understand the products they are buying. When a buyer is hesitant, he will look for more information on the packaging to persuade them to buy. Unfortunately, most people don’t spend too much time thinking about it, which means that the packaging only has a short time to convey the most important information about the product. This key messaging is the focus of the box. In addition to these, these messages can also be highlighted through the following design elements. ) Style: Color and text play a vital role in persuading people to buy cosmetics. You can use an ideal combination to attract people's attention, stand out from the crowd, and match your brand identity. Such a design may be difficult to achieve with one color, but there are countless combinations that can be explored. Language is equally important. Make sure the text is easy for customers to see. Using contrasting colors and unique fonts is an effective way to achieve this goal. ) Logo: Your cosmetics can have two logos. One is the company logo and the other is the product logo. Its corporate logo and brand logo appear on the product packaging. However, brand logos are more dominant on packaging, usually at the front. Just like any other logo design, it must truly represent the main features of the product. For example, the main ingredient used, its performance, its efficacy, or its expected effect. Disclaimer The reason for the new advertising law, our company’s product images are processed, the main purpose is to share information, so that more people can obtain the required information.
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