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Eco-Friendly Cosmetic Tubes: A Sustainable Choice for Black Friday
Plastic industry brand
by：Lisson
2020-10-24
Contemporary enterprise product brand core competitiveness, is the pursuit of the ultimate goal of every enterprise development.
As domestic plastic industry, however, was somewhat embarrassed, according to the market monitoring, almost no let a person can call plastic industry brand, even professional buyers are less out on a plastic bottle production brand.
Maybe, you would think that plastic bottles such low value-added industries, don't need the brand, then you are wrong, small to a straw, the straw industry also has a well-known brands' double child a straw, and then to carton market, which is closely linked with the plastic industry also has a very famous 'tetra pak'.
Why is plastic the market lack of brand?
First, plastic enterprises lack of brand consciousness, the look is not enough in the long run, tend to focus on the short term orders, orders to enterprise profit, rather than through long-term planning, through the quality and after-sales service, product propaganda work, with the brand effect to get a lucrative market profits.
Second, the lack of the effective protection of patent technology, some plastic bottle manufacturer in plastic bottle design processing capacity in the industry have advantage, but because of the lack of brand meaning, also ignores the protection of product patent, cause the whole industry to imitate each other, product homogeneity is very serious, 'plastic' almost anyone can do, it will lose the unique brand connotation.
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