importance of cosmetic tube packaging to products

The cosmetic tube is a powerful tool for cosmetic companies to promote their products. Beautifully designed cosmetic packaging will attract consumers to a greater extent and help improve the company's sales performance. In addition to making a fuss about the appearance of cosmetic packaging, more and more companies are now paying more attention to highlighting product themes and taking the road of low carbon and environmental protection. To

Cosmetic tube manufacturer consulting industry analysts pointed out: With the development of the cosmetics market, the homogeneity of cosmetic products has become more and more obvious, and the difference between the cosmetics produced by various cosmetic manufacturers is getting smaller and smaller. Therefore, increasing effort on cosmetic packaging bottles can highlight product themes and attract consumers. In the segmented cosmetics market, the design of a cosmetic tube that meets the needs of different similar cosmetics markets also reflects a company's marketing skills.

In terms of appearance design, cosmetic packaging should be adapted to different consumer groups and the aesthetic concepts and psychological feelings of different groups. Women’s cosmetic tubes should be more warm, romantic, and feminine. Men’s cosmetic tubes are mostly masculine, individual and easy to use. For the elderly, the cosmetic tube should be reflected in the humanized design and ease of use. Children’s cosmetic tubes need to reflect more cartoon elements and children’s psychological needs. In addition, in terms of highlighting themes, many domestic cosmetics manufacturers, such as Herborist highlighting Chinese medicine and Ou Shiman highlighting pearls, have formed their own ideas and characteristics in various ways.

With environmental protection as the background of the industry, more and more companies are choosing low-carbon and environmentally friendly packaging methods and packaging materials by increasing R&D technologies. Well-known companies in the industry have put forward the slogan of packaging environmental protection, using new technologies and materials, introducing cleaner production mechanisms, and (economic model) production methods and product structures based on green, environmentally friendly low energy consumption, low pollution, and low emissions, thereby reducing Carbon emissions, to achieve sustainable economic development. From the beginning of packaging design, enterprises should meet the requirements of simplicity, practicality, and environmental protection.

The "2014-2017 China Cosmetic Packaging Market Analysis and Investment Value Research Report" released by cosmetic tube manufacturer consulting shows that cosmetic tube not only exists as a form of packaging, but also needs to assume the function of inducing consumer consumption. This requires cosmetic tube packaging bottles to stand out on many competing shelves. The market and environment are changing, and cosmetic tube packaging companies should keep pace with the times and constantly adapt to market demands.