L 'oreal will move into third line cities, positioning high-end cosmetics

Recently, l 'oreal company said publicly, in the next few years, the Chinese market will become the main market of l 'oreal high-end cosmetics, the Chinese will be the first big consumers of l 'oreal high-end cosmetics. At the same time, the l 'oreal group is planning to the development of Chinese cities, launch new products and using the Internet to chat BBS to expand sales. L 'oreal's chairman and chief executive, Jean - Paul Agon said that China's economic development speed is very fast, as China's market prospect is very wide also. Lancome is l 'oreal group's best-selling high-end cosmetics brand in China, but its sold only in China's cities, and lancome has spread all over the city in the United States. So l 'oreal group in the Chinese market opportunity is very big. At the same time, he thinks that China is now the world's second largest high-end cosmetics market, become the first big very promising development. L 'oreal high-end cosmetics division President Ye Hong longed for table thinks, at present the department sales will double every year, they will keep the speed, is expected at the same time, to the next year, the Chinese consumers will be a l 'oreal luxury goods in the world's largest consumer groups, including the growing number of Chinese tourists overseas procurement. L 'oreal expansion plan in China, the most striking is that its 'into three line city' policy, l 'oreal since years have been constantly promote and deepen the strategy. High-end cosmetics division general manager of l 'oreal China Stephane Rinderknech said, lancome brands in the past two years in the city, which are three line city. The personage inside course of study says, China's economic growth is slowing, or will affect luxury goods companies, the l 'oreal group, says such a large country like China, for the luxury sector, the biggest challenge is logistics, rather than worries about economic growth. In addition, the group also says l 'oreal will continue to develop and sell the public products. Edit: jingjing