L 'oreal encroach on p&g market

For years, the world's largest cosmetics company l 'oreal announced on Friday to enter the Chinese masses shampoo market, the market capacity of about one hundred million yuan, and profit margins in the % %, is worthy of the name 'magnets'. Current p&g's brand of shampoo in the field of market share of nearly fifty percent. Second order for unilever, c-bons as well as the emerging Chinese cosmetic enterprises overlord and la. The shampoo into the mass market, l 'oreal China cover Paul said it expected sales 'huge'. Their strategy is at the same time in the prudent 'big', 'success', in the market, 'get a decent position'. Therefore, l 'oreal will l 'oreal brand of shampoo spread through various channels, including supermarkets, shopping malls, even through the dealers at all levels to three or four line city in China, it is considered the most potential market in the industry. 'Buying a little nurse, l 'oreal, learn a lot in China, especially the mass cosmetics market sales channels. 'Mr Paul to CBN reporter made it clear that it's their operation in China's first brand to the mass market. 'In the Chinese market, l 'oreal annual sales of more than half are masses of cosmetic contribution, including major brands for Paris l 'oreal, maybelline and card Neil; The remaining less than half of the sales is a luxury brand, represented by lancome. 'Vice President of l 'oreal China LanZhenZhen to CBN reporter said, she said that the product sales is almost the same structure and l 'oreal, the international market. 'High-end brand profit margins higher than the popular cosmetics brands, however, assume that sales is only one hundred million yuan a year, even with a % of the gross profit margin, also only; But if the mass product sales can reach one hundred million yuan a year, even if only the % of gross profit margin, the absolute Numbers also can be as high as one hundred million yuan. 'A cosmetic business executives to CBN reporter said.