L 'oreal China first CMO position was born
by:Lisson
2020-11-25
L 'oreal of France, the world's largest cosmetics group, China must women's favorite brands, plays an important role in the domestic cosmetics market.
Since entering the Chinese market, l 'oreal relies on a strong brand effect and magical effect that protect skin, has many loyal fans, become China's most influential and representative of the brand in the market.
L 'oreal has decided to set up marketing CMO position in China, it is understood that this will be China's first a CMO.
After the l 'oreal group in any countries around the world have never set up a CMO, so, chief marketing officer is not only a l 'oreal China's first job, but also the world's first jobs.
According to reporters on l 'oreal America, under the condition of the global cosmetics market competition intensifying, how to hold the old customers, and efforts to open up new users, is the key to the success of enterprises.
And l 'oreal group plans to increase billions of new user groups in the next decade, so in China, the population quantity huge market set up the position of a CMO is imperative.
Editor: XiaoDong WWW.
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Net editor: Dong Jing
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