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L 'oreal aggressively into secondary cities in China
by：Lisson
2020-11-25
L 'oreal is a famous international cosmetics, very beautiful woman in the world.
L 'oreal recently announced to aggressively to join China's secondary cities, there are multiple.
L 'oreal China CEO BeiHan green (
AlexisPerakis)
Sales last year, says l 'oreal in China for the first time hundred million euros, l 'oreal has made a new development plan, in the near l 'oreal will occupy more cosmetic market in China, in the course of a year more than the current China occupy the share of procter & gamble.
According to l 'oreal, in the first half of the sales revenue growth % l 'oreal in China.
L 'oreal China, said the company will use one year to the Chinese market share.
Increased to % %, means, procter & gamble in China fell to occupy the share by % %.
L 'oreal compared with procter & gamble, to enter the Chinese market for five years later, but l 'oreal with advanced technology, step by step in expanding the market in China.
Now l 'oreal has been one of the cosmetic market leader in China.
L 'oreal company said: the Chinese cosmetic market is very big, if the skin care products on the market in China sales revenue can be increased by %, then % higher than the overall market growth level.
In recent months, l 'oreal production 'maybelline' BB cream is very popular in the Chinese market, as a new highlight the l 'oreal company in China.
L 'oreal China said, 'we in China every three seconds will be able to sell a tube of BB cream.
In the past, we are research and development in other places, and then to the Chinese market to sell, we will implement the domestic research and development in China in the future.
'Editor: note: henan
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