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L'Oréal launches paper tubular cosmetic tube


Recently, the beauty giant L'Oréal Group and the beauty packaging supplier Albéa have jointly launched a paper tubular cosmetic tube, which was first applied to L'Oréal's La Roche-Posay brand, which has attracted attention and discussion in the industry. In October last year, L'Oréal Group and Albéa announced that they would jointly launch a cosmetic tubular cosmetic tube, and stated that the technology will first undergo a number of tests by the Life Cycle Analysis environmental protection test. This technology will first be applied to La Roche-Posay's new 200ml moisturizer Sunscreen lotion. L'Oréal announced that the product will first be launched in France and then to the global market. It also emphasized that this is not the only application of paper cosmetic tubular cosmetic tubes, and that it will be applied to more products under L'Oréal in the future.

In recent years, with the popularity of the beauty economy, the demand for beauty products has risen sharply. The global cosmetics market share exceeded US$500 billion in 2021, which contains the consumption of essential cosmetic tube resources. The environmental sustainability of makeup brands poses challenges. Many beauty brands are paying more attention to the sustainable development of the environment while pursuing product sales.

L'Oréal's Coyan's brand is also a practitioner of pure natural green. Coyan's is the first brand among all high-end beauty brands to adopt e-commerce non-plasticized logistics, and it is also one of the first eight brands to join the cosmetic Green Alliance.

According to a survey conducted by a cosmetic tube manufacturer, consumers (36.3%) surveyed are particularly sensitive to the subject of 100% biodegradable cosmetic tubes. Other topics of concern include: no animal testing (34.3%), gluten-free Natural, palm oil or paraben preservatives (25.3%), bio-friendly (i.e. harmless to the body, 22.1%), eco-friendly (20.6%), social contribution (16.3%), "veganism" (11.2%), "zero-kilometer products" (that is, minimize the flow from the acquisition of raw materials to production to consumer terminals, reduce resource consumption links such as warehousing and logistics; 9.2%) and water-saving production (8.1%).

With the increasing awareness of environmental protection, consumers' attention not only rests on the effects and functions of products, but also focuses on environmental sustainability. I believe that many women have a deep understanding. Many cosmetic bottles and jars that are used up in daily life are reluctant to throw away. When the dressing table can't fit, they can't throw them away. Therefore, recyclable cosmetic tube bottles are very important at this time, which can not only reduce environmental pollution, but also reduce waste and achieve waste utilization.

In order to seek better development, more and more beauty companies are gradually implementing these themes in the production of their products. Cosmetic tube manufacturers have built plastic recycling plants and introduced recycled plastic cosmetic tube bottles; cosmetic tube manufacturers have expanded the use of sugarcane instead of plastic and so on.

Undoubtedly, more and more consumers and brands are focusing on environmental protection, green and sustainable development of products. It can be seen from 70.2% of the interviewed consumers that "sustainable production, environmental awareness and ethical restraint" will become an important trend in the development of the cosmetic tube industry.

The outbreak of the epidemic in 2020 will bring the world into a "new stage" of sustainable development. Cosmetic tube manufacturers that achieve sustainable development in all aspects will enjoy great competitive advantages, so whether it is brand or channel, In-depth implementation of the sustainable development strategy is a wise choice.

The daily necessities and cosmetics industry is an industry highly related to cosmetic tubes. Daily necessities and cosmetics refer to daily chemicals, which are scientific and technological chemicals that people use daily, including cosmetics, skin care products, personal care products, detergents, etc. This industry has maintained a relatively high growth in recent years, which has played a huge role in promoting the prosperity and development of the cosmetic tube industry. It is estimated that the demand for cosmetic tubes in the cosmetics industry and the daily necessities and cosmetics industries will maintain a rapid growth of 12% in 2025!

In recent years, reduction and green cosmetic tubes have gradually entered people's field of vision. On the one hand, the use of green materials not only makes the heavy cosmetic tubes of daily necessities and cosmetics products more refreshing and natural, but also reduces costs; on the other hand, in the processing and production of cosmetic tubes, the use of green, low energy consumption materials can change the appearance design of the original cosmetic tube. Simple, clear and clear at a glance have become the main trend of daily necessities and cosmetics cosmetic tubes.

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