Forecast of 2017 hot beauty makeup industry mergers and acquisitions: in addition to the diversification, what else

Beauty makeup industry mergers and acquisitions will still keep high heat, show a feature of big fish eat small fish, growing companies want to benefit from expansion and innovation. Years is reviewed, and the two most striking beauty makeup industry mergers and acquisitions case: $l 'oreal group to buy cosmetics brand ITCosmetics ( The price is the latter years of sales. Times) , estee lauder group. $to buy cosmetics brand TooFaced ( The price is the latter years of sales. Times) Show a big enterprise desire for the new brand. Years of mergers and acquisitions or will present a diversified characteristics, not only for cosmetics, unilever acquisition hairdressing brand LivingProof will be the starting point. Although colour makeup and take will continue to lead the trend, but the young man found thick makeup a series of skin problems, will begin to embody the importance of skin care products class. Industry analyst at NPD beauty makeup KarenGrant thought, among them, the mass market type of skin care products sales of high-end skin care products is expected to surpass this year class. Especially popular facial care products, increase the weight of the moving from the reduction of age to the skin of all ages of health care. Skin problems begin to cover all aspects of consumer attention. Mass skincare class quietly in the years has played a turnaround, traditional brands under the competitive pressure driven to seek innovation, l 'oreal Paris ( L’OréalParis) Launch PureClayMasks argillaceous mask, Neil ( Garnier) SkinActiveMicellarWater toner and neutrogena ( 露得清) LightTherapyAcneMask acne removing the mask was a great success. Years, the traditional brands will continue to increase innovation on high-end products to upgrade. By SK - II in the United States market success inspired, olay ( Olay) Introduced the essence of high-end products RegeneristandLuminousMiracleBoostConcentrates, card Neil forthcoming flake mask series. The public class selection formula protects skin to taste will be more and more sophisticated, such as l 'oreal Paris launched argillaceous hair products series, card Neil introduced formula of hyaluronic acid products. In high-end skin care products, British fashion designer Victoria Beckham ( VictoriaBeckham) To be a partner with estee lauder group limited colour makeup or will cause attention in years. In terms of product formula, Korea's makeup is like tech valley, used in beauty products high-profile star ingredient. Sephora( Sephora) , UltaBeauty Bluemercury, such CosBar and SpaceNK beauty makeup retail stores will continue to rob the public brand and market share of department stores. And such as the innovation hairdressing salon Drybar so there are specializing in beauty makeup will soar ( Drybar focus on blowing molding) To New York, Los Angeles, and main urban expansion outside of the United States. Years mean for beauty makeup for the big players in the market to buy more without too much overlap with existing business brand, and digest the integration business acquisitions in recent years. For some interest of private equity funds, trying to beat the strategic investors, market environment to maintain the status quo or better looking forward to three years later, when at times ( Or more) To pay a price to sell now buy beauty makeup brand now. Social media will continue to promote independent beauty makeup brand become an important force in a takeover target, millions of fans through social media comments to share these brand products, greatly promote the brand awareness. SHMCorporateNavigators managing director, said MartinOkner years, Glossier, Memebox and GoddessGarden emerging beauty makeup such as enterprise has successfully obtained financing. Annual meeting more multicultural independent beauty makeup brand cause attention, supported by beauty makeup opinion leaders. These social media opinion leader toppled the concept of traditional advertising, largely promote product sales, some even set up their own beauty makeup product line, the facts prove that they did. Editor: huang rui