Focusing on safety of cosmetics to listen to consumers

Rapid development in recent years, China's cosmetics industry, cosmetics brand, product many confused, how to choose safe and suitable for their own beauty products has been plagued by many consumers. In this context, sina female channel has fully launched cosmetics peak BBS, this is the first time the network media for the cosmetic safety this topic by high-end BBS. And get many authoritative media and Beijing chinese-german joint cosmetics research institute and the support of new generation market testing agencies. Chinese cosmetics peak BBS in order to improve the cosmetic safety awareness, guide the consumer safety consumption for the purpose, by sina Chinese word list selection, beauty makeup cosmetics safety consumption peak BBS two theme activities. An online poll among them, the 'beauty makeup list of word of mouth is the face of a global consumer especially for female users daily beauty habit and brand recognition. The competition involved in skin care, make-up, from six aspects, such as the body netizens can communicate online beauty makeup tips, recommend the star of the product in my heart. It is reported, this list of word of mouth 'beauty makeup the selection range of many brands of products, for the domestic cosmetics selection scale. Activities during the net friends may at any time on sina female channel to participate in the voting, view real-time results. Online cosmetics safety of consumer survey conducted at the same time, from the perspective of consumers, the surrounding cosmetics brand consumption, the use of habits and how to avoid the damage aspects such as design the questionnaire. Facing users to actively participate in, sina female channel, said in the future will be hand in hand to the authorities released the analysis report. The personage inside course of study thinks, the peak BBS helps to listen to your customers, strengthen the consumer's perception of cosmetic safety; Also provide the depth of the communication platform for the cosmetics industry, so as to promote the benign development of the industry.