The cosmetic packing market extremely creative and evolution

In recent years, with the rapid development of national economy, various industries to improve the level of packaging of different level, this is mainly reflected in the food, milk beverage, cosmetic, pharmaceutical and other industries. Sales of Chinese cosmetic industry in the past 10 years with average annual growth rate is 25%, has become the world's eighth-largest, Asia's second largest cosmetics market, a derivative of the cosmetic packing market also become businessman rushed to the land of Angle. From the mass market to upscale department store, from cosmetics bottles to plastic bottles, perfume and cosmetics marketers increasingly pay attention to the innovation and novelty of the packaging. Intense competition for the terminal consumer attention, many packaging suppliers believe that product design is becoming more important than ever before. Every time buy cosmetics, the shop assistant often recommend packing more exquisite products, the packaging of these goods also let consumers to increase trust products. So, to the cosmetics industry, good packing also will bring a good sales! The stand or fall of packaging is often the most intuitionistic performance printed label is clear; Packaging bottle is fine; Design is unique in the field of cosmetics packaging, with the improvement of technical level, gradually highlights personalized display and packaging development innovation, the introduction of new technology and new technology and application, the characteristic such as the development of new environmental protection materials and alternative, safe and convenient packing will be more welcomed by the market. In cosmetics, washing products industry, for example, although in people's mind of economical 'friendship cold cream', 'the sparrow gazelles' impression, but the famous during the 80 s, the country has hundreds of millions of customers and old brand, now can only resort to increasingly cut consumption group to maintain its low sales. The dominant direction of cosmetics packaging materials, in our country in general 'cosmetics' actually including skin care products, hairdressing hair care products and perfume etc. Several categories. Cosmetics industry association of the relevant personnel according to the Chinese flavor were introduced, all kinds of eye cream, night cream, SOD honey and sunscreen, etc all can be classified as skin care, shampoo, hair conditioner, hair color, such as water, lipstick, eyebrow pencil and nail polish cosmetics can be classified as hairdressing supplies, and perfume can always is self-taught. Cosmetics as a kind of fashionable consumer goods, it needs high quality packaging materials, in order to enhance their social status. At present, almost all kinds of materials are used in the cosmetics packaging, glass, plastics, metal three kind of material is the main use of cosmetics packaging container, the carton is commonly used for cosmetic packaging. Ordinary cosmetics, washing supplies packaging container, for the most part based on high density polyethylene. To meet the requirements of different product packaging, plastic bottles to choose material also increasingly rich rise. Due to the transparent container can let consumers to see the content clearly, so the consumer demand for transparent container is more and more widely, and is to meet the requirements of transparent pp material, pp transparent bottles of development is a hotspot at home and abroad in recent years, plastic packaging. High transparent pp container, has the very good transparency and gloss, appreciation sex strong, popular. Such as ica herb series of moves is the container, through transparent bottle wall and wash hair cream, can see the back wall sticker image of green grass, let people feast for the eyes. Mould labeling technology improve the level of the packaging of the application of a mould labeling technique abroad has been a considerable time, the mould of the label production and mould labeling machine production application have been very mature, tags in the mold is a kind of different from the traditional label packaging label packaging form, with all my heart. Traditional label packing form mainly have heat shrinkable label, the non-drying label packaging and screen printing, packaging label directly compared with the traditional label packaging form, a mould stick mark, 1, anti-counterfeit effect, 2, increase product class, the label color is more bright-coloured, feel is smooth, 3, simplify the production process, greatly improving the production efficiency, 4 strong practicability, mould labeling products, low dissipation, won't become warped and damaged, and has the waterproof, prevent oil, acid and alkali resistant, friction, tag because the products can be recycled at the same time, simplify the regeneration process, both the environmental protection. At present, there are more and more domestic cosmetics, washing supplies manufacturers choose mould labeling bottles to packing their products.