The Chinese cosmetics brand need to shape

This is a funny news stories: minister of commerce Chen deming into a large store to buy belts, eyeful are international brands, he offered to buy goods, the clerk said, 'I'm sorry, only foreign brands'. So, the Ministry of Commerce an official appeal, with emotion to support domestic brands, business to sell goods, patriotic compatriots. In fact, it is not a thing for you. Please take a look at what you are or plan to use in cosmetics, foreign capital or joint venture brands accounted for? In your family or friends to use clothing brand, the foreign capital or joint venture brands accounted for? In the list of you prepared to buy fashion products, foreign or joint venture brands accounted for? In you hear or see the fashion product advertising, brand accounts for foreign capital or joint venture? Maybe a lot of people, especially the first-tier cities are not so strongly aware that foreign capital or joint venture of cosmetics brand unexpectedly so penetrated into our lives, but when you accept the above a few simple questions after investigation, you will be impressed. Many people are by nature, China's fashion industry consumption has a significant 'worship things, from the aspects of market share, brand awareness and reputation, said' foreign investment, wandered in the fashion industry is not alarmist. However, the situation began to change in recent years. This is our official attention to the cause of the Chinese brand. In recent years, dozens of Chinese brand in the fashion industry, already from the performance, awareness, market penetration and so on several aspects to find their own position, and allow the foreign brand said seriously. Really let Chinese brands have a voice should be in 2008, the sudden global financial crisis is a perfect market reshuffle, can settle Chinese brands have very good compressive ability, and have more outstanding performance. Especially in niche markets, Chinese brands have a more say, detergent powder, laundry detergent and even cosmetics, Chinese brands have good performance.