The body shop haircut 300 million with Chinese buyers to purchase

Author: Zhou Huining loreal group to protect skin brand The Body Shop selling entered The countdown stage, but The valuation is shrinking. Latest news, according to Reuters, including Bain Capital, CVC Capital and KKR investment fund institution and Karl unabashed Lagerfeld brand holders Apax Partners group will become the potential buyers. The message also say how Chinese enterprises to participate in bidding for The Body Shop, but did not give more specific details. Although The Body Shop is not in The true sense into The Chinese mainland market, but this brand has been young consumers in China has a pivotal position in The heart. Notable is, perfect former general manager of Emmanuel Osti alliance with CVC Capital private equity is considered by The industry is one of The most potential buyers, it was revealed, sell it in The l 'oreal group announced The Body Shop, CVC Capital immediately contact Emmanuel Osti approach for acquisition of cooperation. In the years to l 'oreal group. Billions of pounds to buy The Body Shop, because The brand profit reduced year by year, this exergue l 'oreal group decided to sell The brand and The stop-loss, and hired Lazard bank of its The Body Shop for financial audit. For The Body Shop put forward by The parent company l 'oreal group earlier million euro valuation, analysts refers to The real value of The brand is about hundred million euros, namely, The Body Shop annual interest tax, depreciation and amortisation to thousands of euros. For The sale of The Body Shop's decision, chairman and chief executive, Jean - l 'oreal group Paul Agon has confessed that since acquisition, no successful fusion between brand and group, group to avoid conflict with The brand value, thus giving The Body Shop The right of independent operation, after The group selection of The department, in hope to be able to reverse The brand remains sluggish downward trend, but little effect, low performance. According to The l 'oreal group's latest results show that for The Body Shop sales were reduced. % to. Million euros and operating profits are in the same period last year. % to thousands of euros, profit margins. %。 Industry insiders said, in The Body Shop after The failed takeover lesson, l 'oreal group in acquisition brand will be more careful in The future. The Body Shop founded in The UK by Anita Roddick in years, is The world's first single store mode developed global brand cosmetics, retail business in countries around The world, including Shop retail locations near home. Analysts pointed out that The Body Shop is The main reason for The declining performance failed to seize market opportunities, product structure is too conservative, no innovation marketing mode, in addition, The brand was first put forward The concept of 'naturalism' because there are so many brands also use lead consumers to fatigue. After fashion headlines network reported that due to The Body Shop would not yield to The animal testing policy of China, in only two years from The airport counters, also for The same reason has not been able to enter The emerging cosmetic markets such as Brazil. As of the time, for a haircut, l 'oreal group, did not make any response. Since released since The sale, The Body Shop news, accumulated The group's share price to rise. % to share. Now the euro, the market value of billions of euros and recorded. Million euros. Editor: huang rui