Procter & gamble by the challenges of the local companies

Since p&g to enter the Chinese market, has been to occupy the market, like many multinational companies, the biggest concern is counterfeit products. But with the development of local companies, large multinational companies dominated Chinese enterprises including toothpaste, bath products, such as the washing powder every day in the field of consumption will be gone forever. In the field of toothpaste, procter & gamble's crest has always been the best-selling products, and the appearance of yunnan baiyao toothpaste makes the position of the crest has been challenged. According to ou farce information consulting company, according to data from yunnan baiyao toothpaste market share in China from five years ago. % has risen. %。 Over the same period, procter & gamble in Chinese toothpaste market share from. % down. %。 Are these data show that changes in user's environment in China, yunnan baiyao and many other domestic enterprises, strengthening the brand publicity is making their market share gradually increase. Ou farce company's data also showed that year, hengan international group co. , LTD in the tissue and hygiene products market share has exceeded the procter & gamble, has in the past year. % of the market share is higher than p&g. The percentage continues to stay ahead. Yet love group and guangzhou white enterprise co. , LTD. In the commodity markets such as detergent and soap also transcend the procter & gamble. The improvement of local brand market share and improve on the quality are inseparable. According to market research firm Nielsen survey of China's small city consumers, according to the % of consumers 'ariel,' this procter &gamble's products as local brands. This data also shows that from the side, for some products, consumers are no longer able to easily distinguish is foreign or domestic, not deliberately to buy foreign products. China's commodities market is very big, https://www. hzpzs。 . net/correspondent says the development of domestic enterprises is not only beneficial to improve the notion of Chinese enterprises in the commodity market, but also can promote the healthy development of China's commodity industry. Edit: jingjing