Procter & gamble and make full use of baidu baidu cooperation

Month day, held in baidu baidu world marketing points on the BBS, procter & gamble company sales department, marketing director of digital media and innovation platform Chen Wanfeng procter & gamble is introduced with baidu some innovation cooperation in idea and practice in the data. P&g said, in this era of big data, procter & gamble has been actively exploring new marketing through the different understand consumers, meet the needs of the consumers. In the era of big data, the enterprise is most concerned about is where consumers, consumers care about and what like what consumers need, in the face of these questions, companies need to analysis by using data mining to understand. Procter & gamble, said an official with the p&g choose cooperation with baidu, on the one hand, procter & gamble that the traditional industry into great age of the Internet, is the trend of the Internet age requirements, p&g need like baidu leading Internet media platform; P&g think on the other hand, many products are still need a lot of multi-dimensional data and scientific system of analysis methods and tools to find market, look for the consumer, baidu can help them achieve this a series of demands. Procter & gamble and baidu has had a successful example of cooperation. Procter & gamble brand olay in baidu to help the audience analysis found that consumer age positioning for olay products is more puzzled. Accordingly, p&g instantaneous adjusted the marketing strategy, conveniently introduced a for old people to use products, the results show that the market reaction is very good. According to https://www. hzpzs。 . net/the reporter understands, baidu data cooperation with p&g mainly in three aspects: one is to use the search behavior data extraction consumer insight; Second is the ROI as the guidance, explore the network media and the media integration of investment evaluation system; Three is to integrate baidu platform data, all of them, and dig deep and far network comprehensive trend of consumers. Edit: jingjing