Necessities cosmetics promoted to women
by:Lisson
2020-11-25
Cosmetics have become women, according to women's blue book of life, one of the necessities of life.
Growing consumption of urban women in cosmetics, and presents the rapidly rising trend.
Recently, the Chinese women's magazine and several women services in Beijing issued 'women's blue book of life'.
Blue book points out, on the overall trend, the Chinese women's consumption quota, consumption patterns showed a trend of increase, the consumption structure gradually perfect, beautiful consumption is still the theme of women consumption at the same time.
Blue book using survey data from Beijing, Shanghai, guangdong and so on more than 10 large and medium-sized cities across the country, to ensure the sample universality, representative and universality.
Survey showed that women the average price to buy the most expensive suit for himself.
Yuan, the average expenses for buying clothing.
Yuan.
Become a family spend on clothing consumption is one of the important overhead.
Carry out beautiful, of course, consumption concept, women on cosmetics consumer is essential.
Nearly % of women in the survey have cosmetic consumption, average monthly consumption yuan.
In addition to cosmetics, in terms of beauty salon, female consumers never stingy, yuan a month on average consumption.
It can be seen from the above data, the Chinese women pay more and more attention to the beauty of their own, and will take consumer behavior.
Chinese female cosmetics market in recent years, beauty salon industry will present a tendency of rising.
Its image to the attention of a group of women, but also shows the new age women style, highlight the female independent personality and constantly improve the social status.
In a survey of women consumption concept.
% of women said they would choose the green environmental protection product, and choose new spending (
Green consumption, shopping, etc. )
。
To this, relevant cosmetics enterprises, beauty salon, can the environmental protection products and new products of high quality, will have broad consumer market.
Blue book points out, clothing apparel, cosmetics, digital products will become the next year's consumption hot spots.
And health care, housing, tourism consumption growth will slow.
Edit: note: henan
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