Face is too sexy nivea 'fire'

Nivea is a famous cosmetic brand in Germany, has a news report for nivea spokesperson for too sexy are fired nivea company, has caused controversy in society. There are lots of people said simply because it's not reasonable to too sexy is fired, nivea skin care company also faced a public relations test. Nivea CEO Hayden Lai He made it clear that speaks with nivea brand development is not good. This AD is seen by many as nothing malicious, this is shy Venus. This beauty has existed for hundreds of years in Europe, and today the nivea this advertising is Venus replicate, really bring nivea for little trouble. Before the nivea also made a number of errors, because advertising has brought a lot of trouble. Nivea advertising was a lot of criticism and racial discrimination, advertising is a black dress neatly. Hand carrying a head, comb of bitter fleabane bitter fleabane, intend to throw where to go. On the next to a slogan to make a civilized person. In this advertisement, it is easy to be misunderstood by people and the meaning of racial discrimination. Ok nivea and did a good job of public relations, help the company to resolve the dispute. Actually put advertisements in the context of nivea means there is no discrimination, the brand positioning, cultural value, the temperament is linked to race. The sexy Rihanna and nivea want go the thinking of 'civilization' don't want to come. So you can't find Rihanna in the role of the brand image should be in. It confirms the nivea too sexy lifting spokesperson said is not correct. Nivea in the future will pay more attention to the core values, in advertising will also change. Editor: note: WWW. hzpzs。 Net editor: note: henan