Brand cosmetics are a net ''

'Quietly, suddenly happened. The word 'euler Sun Dongwen di group vice President expressed the opinion of online direct marketing. In the eulerian di new conference reporters learned that the new sales model, direct selling is quietly formed. Currently include procter & gamble, euler di brands are 'net', and direct sales to form a new sales team. At the same time, cosmetic manufacturers also increased with the group, taobao and other third-party network platform of cooperation, actively develop online marketing ability. Deadly prices to attract customers 'did more than years direct marketing sales, in previous years, the data or not. 'Sun Dongwen times reporters that information to network marketing channel is the development of the' jump '. It is understood that the present beauty products online sales platform is roughly divided into the manufacturer of the AD hoc online mall, a large group of online shopping and comprehensive e-commerce sites three categories. Ccid consulting analysts believe that new beauty products and network direct sales model to realize producers and win-win, web site operators and consumers. For consumers, online shopping the biggest attraction is the product price. The reporter understands, due to the shortening of supply chains, through Internet, television, telephone, or manufacturers of direct purchase products, general retail price will be cheaper than traditional terminal % ~ %, according to the product price is different, the highest discount even in hundreds of yuan. Like online shopping, miss huang said, generally value the product in the stores, understand the function and price, the online mall to buy credit, energy and money. But for the network direct selling distribution problem, the personage inside course of study concerned, think distribution problem is the biggest bottleneck restricting sales network. Euler di, head of the direct selling company, told the information times, after nearly two years of development, payment, logistics, distribution, customer service and other issues have been resolved. Euler di, for example, after received the order, with headquarters as the center, through sales to achieve distribution alliance, and arrange for special customers to solve the problem of direct selling. Is not contrary to the traditional sales channels to the rise of emerging marketing channels will to a certain extent impact on the traditional sales channels to form? Talk about this problem, the principal of each enterprise are very cautious: 'after all, the traditional channel is still the main body of beauty companies, domestic sales'. For this kind of competition, euler di people are stressed to the reporter, the direct selling price is preferential, is to save the cost of the intermediate links, not manufacturers give preferential price, he said: 'do direct selling is to expand business circle, rather than in the same business circle to crack down on others'. 'What will you do if the price is different, not for a long time; Price is not unified, and bad tube market. Euler di domestic marketing head, said 'there are a lot of consumers shopping habits are never leave home shopping, credit card installment, have such requirements, then we will go to seize the market,' does not affect the traditional marketing channel customers, future multiple sales methods will coexist '. It is understood that cosmetics manufacturers are very bullish on the network marketing. Although now the traditional beauty chain enterprises still occupy a large market share, but given the current Internet users in China has been more than one hundred million people, s online shopping market is facing an unprecedented high speed growth. Expected future years, the online shopping market chain and traditional rival, become an important channel beauty sales. Experts said that the network marketing is the development trend of the future, but does not mean that has now become a reality. He said, now is still a lot of consumer preference in the entity shop to buy care, big beauty products online marketing remains to be cultivated.