2015 department need makeup brand exposure which local brands on the list?

As a Stoic person, while others said product concept that 'all cosmetics industry first handsome' concept of product you always low head as they say. Product view you don't care about who is 'the first handsome', these has no meaning, product concept, after all, you do is strength. As a gossip, when someone says 'XXX is the first brand' product concept that no matter how to plug in a foot. Such as 'department store channel cosmetics brand Top list' this topic, gee yeah, talk than dating fan bingbing. Still don't say, really this list has been developed by yi kang in market research company. And announced it was none other than listed companies of China's largest cosmetics - — Shanghai jahwa. Product view you say this, is to want to say: this list is not in the diet health official told firsthand material of the product concept of king, but also is of great reference value! Department store channel Top brand from nonsense not much said, let's look at the list, the list is department channels on a strong brand, and all are big company's brand. Estee lauder, l 'oreal, LVMH, amorepacific, procter & gamble, shiseido, Shanghai jahwa, chanel these big companies can have one or two brands on the list. This shows that China's cosmetics market department channels of various forces was more balanced, not a group's situation. What does it mean? Means that the department channels still have a chance! Chinese many brands are now don't want to change the original grade of brand image and to pile in department stores, the channels, though still is a big world, but can not in control of the channel super giant. From this point, Chinese consumers still more diversified on the choice, brand in Europe and the United States, Japan and South Korea, Chinese brands could seek development in the crack. But then again, retail channels in the past two years life is miserable. Product view you use the word 'miserable', is a relative electrical contractor, cosmetics stores of these channels. Years of growth rate of, according to the department store channels. %, which protect skin to taste class growth tends to zero. Cosmetic stores, by contrast, growth at %, but over the year China's total retail sales of cosmetics. % growth! Therefore, the product concept you guess there's little little stars growth last year. Retail is well last year, many department stores are closed, directly below the za have more powerful evidence. Before that, let's compare the data to look over the Top brand in specific places change! Maybelline out, is a high-end brand in the future? Product view your hands more than younger department store channel part of the data, contrast - Top brands in the department of channels, can find some interesting phenomenon. Product for the convenience of understanding, view your adjusted specific: these changes, ranking the first in l 'oreal, maybelline cosmetics brand position, was p&g's SK - in years II. Moreover, SK - II started more than his brother brand olay. , years, aupres beyond the l 'oreal, regain the third. Aupres said back, because years than l 'oreal rank. Their relationship is a bit like estee lauder and lancome. , year, chanel was dior beyond, out of the top five. In fact, the concept of product jun of the rankings questions: according to the changes in share calculation in dior rank is wrong. Comprehensive view, product view you think years rank more reliable, refer to the below for details. , Fancl brand, in front of the year or years later no longer on the list. According to this trend, don't know maybelline in the future? Want to know, in maybelline ranked first. Rising, orange did well in last year, two in the first place. At the same time, fell a place of hundred. From the perspective of the changing situation of rough, Top brand camp is stable. Shanghai jahwa's brand is the only one of hundred Top faction of the Chinese department store channel brand, and is also the first domestic brand department channels. At the same time, while Europe and the United States the main brand is still the Top department store channel brand, however, as the two Korean wave further deepening, the status of the south Korean brands are ascending. In addition, for the most part on the list is a high-end and mid-range brand, relative to the mass of maybelline has out of this year, China's high-end cosmetics market present tendency is more and more obvious. Editor: huang rui