Two chemical giants have announced plans to m&a procter & gamble to buy beiersdorf

The global chemical industry recently blustery, two big companies have revealed acquisition plan, and mergers and acquisitions object also belongs to the giant, the news is a blockbuster, let the end of daily chemical industry into a hornet's nest by blast. P&g recently announced a German famous cosmetic company interested in buying beiersdorf; Unilever's website confirmed previous bracing for a long time the company will to hundred million dollars to buy hair care products maker, tao's message. Jas tao should not be strange to Chinese consumers, the brand although now in the business line frequency is not high, but in a few years ago also was popular for a while. But unilever acquisition jas tao help to the development of the cleaning industry in China is not obvious, in contrast, procter & gamble to buy beiersdorf's influence is much higher in China. Chinese consumers is the most familiar brand for beiersdorf young popular skin care brand nivea, the brand awareness is quite high among young consumers. And beiersdorf owns sibao Japan % of the company, procter & gamble, if successful will beiersdorf in, its influence on the Chinese market will be further increased. Procter & gamble now in China the status of the cosmetic market has presented a dominant meteorological, head and shoulders, rejoice, pantene brand products such as Chinese consumers come into contact with every day. While sibao cosmetic, with difficulty, gone with the wind shadow, cool brands, these brands to join p&g family, p&g will have three quarters of the cleaning in China market. Since unilever, l 'oreal group in China, such as cleaning market facing the competition situation will be much worse. But p&g wants to buy beiersdorf is not so easy, because the deal not only to p&g and beiersdorf agreed that European Union antitrust authority approval is needed. European Union antitrust authorities may think p&g and the deal of beiersdorf monopolies, therefore refused to approve the deal, the situation after the unilever acquisition when Sally. Edit: small xing: anhui