The third Chinese cosmetics market in the world online new channels such as valued

In Shanghai, the second China cosmetic industry BBS opening, BBS published blue book 'in Chinese cosmetic industry development trend. 'Blue book' shows, cosmetics sales in China has more than one hundred million yuan, after the world's third largest cosmetics sales in the United States and Japan, China is becoming the international cosmetics giant arena of global strategic layout. 'The blue book', points out that the urbanization is an important trend in the development of China's economy, putting forward along with the national policy of stimulating domestic demand, the residents' consumption upgrading transformation become the main driver of a new round of consumption growth. The income of urban and rural residents is growing rapidly, growing middle-income groups, effectively promotes the residents' consumption structure to speed up the upgrade. In such a situation, the new way of consumption and consumption concept, to the growth of the cosmetics industry to play an important role. At the same time, the speeding up of urbanization, the proportion of economic structure and the growing, coupled with more refined and mature retail formats, necessarily promote city become the enterprise competition is the main focus of cosmetics, how to meet or guide urban consumers' demand of consumer culture, is the key of the enterprise seize market opportunities. 'Blue book' also pointed out that the Zeng Peiyu a large number of domestic cosmetic brand circulation channels is waning, above into a decline in sales and profit of enterprise, the demise of the traditional channels changed. While the development of the emerging channels present start a prairie fire, one of the most notable emerging channel is electronic commerce, this year will l 'oreal high-end products such as lancome, biotherm take online marketing attempt in the form of yasi lauder also open up e-commerce platform, targeting its all-round coverage department store counter consumers the second - and third-tier cities in China. The involvement of these big brand, showed the great potential of online shopping market future and space has become can not be ignored.