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The problems existing in the Chinese companies in the field of cosmetic packaging
by：Lisson
2020-11-11
1.
In terms of packaging material
there are two main types of packaging material recycling logo: one is recycling symbol, it shows that the material is recycled, suitable for all kinds of materials, such as paper, plastic and glass. Is another kind of material in taxonomy, classification of it for recycling utilization has important significance, especially the plastic. In the European Union, for plastic recycling marks and classification are separated; In China, the United States, Germany, the recycling symbol and classification is close 2 for one.
the usage of recycling and the marking in our country is not optimistic, the most typical is plastic products. In China as early as April 1996 issued voluntary standards of plastic packaging products recycling symbol, but until now, in the cosmetics industry, the standard has not been well executed. In addition to material recycling symbol, the foreign products sometimes express other environmental information in the packing. International popular design idea is, if a product is used for more than two kinds of packaging materials, they must be easy to separate. And the domestic product extensive use of key tin foil. Tin plating not recycling, incineration will produce harmful gases, the landfill is not easy to degrade. Although this kind of material has the advantages of moisture, wear-resisting, but the impact on the environment cannot be ignored, so the material has to be eliminated in a foreign country, but still a lot of use in China. Thus reflects the Chinese cosmetics weak environmental awareness in material design.
2. Packaging design
the current domestic high-end cosmetics market is mostly dominated by the international market, China's own brand can only struggle in the low-standard market. This is there are many reasons, but in the packaging design flaws are obvious. In Europe, personalized design into the mainstream, not only is to distinguish between different brands need to design, even different types of the same brand products must be designed to distinguish different features. Design become one of the means to interpret subtle and unique features, and the situation in China is on the contrary, many Chinese brands of boundaries and product segmentation is not clear, even different brand product design tend to be the same. And on behalf of the Chinese national design style products and the general lack of individuality and personality was little design,, to be how to through the innovation of high artistic value of packaging design quickly improve national cosmetics industry, is an issue faced by the designers.
from the overall, in the design of packaging materials, the use of materials, the current foreign cosmetics companies more mature than domestic enterprises, on the choice of materials is more widely, more creative. But we believe, as the market matures and the growth of domestic cosmetics enterprises, and related materials, information resources rich gradually, in the next few years, there will be more domestic cosmetics companies in the cosmetics industry plays an important role on the stage. Now there are some domestic brand in gradually improve the aesthetic feeling of packaging design and identification. Such as Mary her beautiful, perfect yue ji kan, air products, both in efficiency and packaging are slowly rising.
if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.
there are two main types of packaging material recycling logo: one is recycling symbol, it shows that the material is recycled, suitable for all kinds of materials, such as paper, plastic and glass. Is another kind of material in taxonomy, classification of it for recycling utilization has important significance, especially the plastic. In the European Union, for plastic recycling marks and classification are separated; In China, the United States, Germany, the recycling symbol and classification is close 2 for one.
the usage of recycling and the marking in our country is not optimistic, the most typical is plastic products. In China as early as April 1996 issued voluntary standards of plastic packaging products recycling symbol, but until now, in the cosmetics industry, the standard has not been well executed. In addition to material recycling symbol, the foreign products sometimes express other environmental information in the packing. International popular design idea is, if a product is used for more than two kinds of packaging materials, they must be easy to separate. And the domestic product extensive use of key tin foil. Tin plating not recycling, incineration will produce harmful gases, the landfill is not easy to degrade. Although this kind of material has the advantages of moisture, wear-resisting, but the impact on the environment cannot be ignored, so the material has to be eliminated in a foreign country, but still a lot of use in China. Thus reflects the Chinese cosmetics weak environmental awareness in material design.
2. Packaging design
the current domestic high-end cosmetics market is mostly dominated by the international market, China's own brand can only struggle in the low-standard market. This is there are many reasons, but in the packaging design flaws are obvious. In Europe, personalized design into the mainstream, not only is to distinguish between different brands need to design, even different types of the same brand products must be designed to distinguish different features. Design become one of the means to interpret subtle and unique features, and the situation in China is on the contrary, many Chinese brands of boundaries and product segmentation is not clear, even different brand product design tend to be the same. And on behalf of the Chinese national design style products and the general lack of individuality and personality was little design,, to be how to through the innovation of high artistic value of packaging design quickly improve national cosmetics industry, is an issue faced by the designers.
from the overall, in the design of packaging materials, the use of materials, the current foreign cosmetics companies more mature than domestic enterprises, on the choice of materials is more widely, more creative. But we believe, as the market matures and the growth of domestic cosmetics enterprises, and related materials, information resources rich gradually, in the next few years, there will be more domestic cosmetics companies in the cosmetics industry plays an important role on the stage. Now there are some domestic brand in gradually improve the aesthetic feeling of packaging design and identification. Such as Mary her beautiful, perfect yue ji kan, air products, both in efficiency and packaging are slowly rising.
if you want to customize cosmetic plastic packaging bottles, please contact guangzhou plastic packaging cosmetic packaging bottle manufacturer.
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