The cosmetic packing market should not be blindly optimistic
by:Lisson
2020-10-18
China's cosmetics market last year reached $26 billion, and the size of the market is growing fast.
Many cosmetic packaging manufacturer are full of confidence.
A lot of manufacturer are even in the process of expansion.
But in this case, we want to cosmetic bottle manufacturers need to calm and objective analysis.
More recently, the world's largest cosmetics company loreal announced that it will stop its card Neil products in China.
But before this, American brands revlon has just announced that it would withdraw from the Chinese market.
This suggests that the cosmetics market overall market while in development, but the situation is complicated, need to manufacturer for targeted analysis.
First, consumer's consumption ideas tend to be more rational and mature, high prices for cosmetics, consumers will only pay for those famous brand and effective product, so more high-end cosmetics bottle packaging market order from some well-known brand manufacturers, the manufacturers tend to have fixed suppliers, it is difficult to obtain new opportunities in these areas.
Second, the rise of domestic cosmetics brand, this is a new opportunity, for cosmetic bottles manufacturer, trying to seize the market, with the domestic cosmetics increasingly established reputation, the market demand for cosmetic packaging will continue to climb.
Finally, beauty salon and so on some professional skin care institutions, with an increasing number of these institutions, the market demand for cosmetic packaging will increase, because the beauty institutions located in product positioning and consumer cosmetics will have differences, therefore, cosmetic bottle packaging industry will have differentiation.
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