Report shows men and women buy cosmetics different emphasis

According to an independent consumer testing institutions evaluate network for the cosmetics industry user experience satisfaction, according to a report of male and female cosmetics focus is different, the choose and buy men choosing cosmetics products, more pay attention to cost performance, whereas women are more see the function and effect. Mentioned in the report said, with the advent of summer, the summer skin care products, skin care products has been fully replace spring sun protection products become the most popular category, sunscreen products create rate at about a quarter of the overall create a number, a total of more than tripled, while men's skin care sunscreen growth close to The Times, beyond a quarter of the total number of growth, recent growth rate is amazing. With the development of the society, the love of beauty is no longer the exclusive of the female, the men began to pay attention to your own face problems, from the sales of man sunscreen, we can see, the men also value face problems. As mentioned in the report, when choosing cosmetics products, in addition to pay attention to the safety of cosmetics, men as more cost-effective, and women pay more attention to the function effect, from the review information as you can see, men in selection of skin care products based on need, namely only buy skin care products you need, and the index of women tend to refer to more, even also has requirements for product packaging. Report also showed that consumer experience satisfaction in the cosmetics products, received favorable score, security and functional effect of % and % respectively, and packaging of %. That shows consumers are currently popular cosmetics products on the safety and efficacy are very satisfied, cosmetics, as one of the fashion products, such as in packaging and modelling fluctuation kongfu, to attract the attention of people. www。 hzpzs。 Net editor: xiao sun editor: note: henan