P&g China to handle the media talks

Procter & gamble drastically changed its purchase the arrangement of the media in China, the whole media transfer negotiations business handled by themselves. The decision affects the FMCG giant inland main guangzhou, the media buying agencies. Another measures related to this is that p&g has the television types of buying them responsibility by the star moves to another secret organization, which is considered to be state media. It is reported, procter & gamble company's internal procurement department directly to negotiate with the media. Star will continue to transfer management of TV schedule planning and media communication, and procter & gamble company will buy media in its agency directly with the media before the main draw up the price. The implementation of the program will commence in the month. News pointed out that procter & gamble's goal is to improve the cost effectiveness, which he thinks he can do not have to rely on buying large agencies, but by themselves to deal with. An insider said the decision was 'questions about the law, rather than the agency's performance and ability of problem'. Other people familiar with the matter said that p&g has said the company is buying this kind of 'challenge' to appear on the medium has a period of time. Guangzhou, the in the past few years there has been a kind of purchase department is specialized in the TV, now believes that the department will be closed. It is unclear whether these changes will affect state media. Last year, p&g will Faceguard, olay thereof the beautiful media communication plan in case of no others bid from star to state media. 'Star Mediavest transfer for our performance and establishing partnership with p&g pride, our cooperation will continue to continue,' north Asia chief executive Paul Maher says 'we will maintain and continue to maintain as an important partner of procter & gamble. 'Star declined to comment further, and procter & gamble company declined to comment before the deadline.