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High-end cosmetics down local electricity figure in hand
by：Lisson
2020-10-23
Abandon past missish, the high-end cosmetics brand estee lauder has announced to open official shop in Tmall mall, which is in the China's first authorized sales agents and third party e-commerce sites.
Abandon past missish, the high-end cosmetics brand estee lauder has announced to open official shop in Tmall mall, which is in the China's first authorized sales agents and third party e-commerce sites.
Review electrical business channels, and British luxury veteran Burberry, is at the end of last month, Burberry will himself from the classic trench coat to sweet atmosphere such as product line on Tmall, Burberry, became the first in Tmall mall international luxury brands.
Earlier, in the electrical business channels to expand, take the initiative to net generally only the unit price is low, mainly high turnover of low-end position of cosmetics and fragrance companies, such as local brand (namely
Has been l 'oreal)
And the damned.
Some international famous cosmetic brand will also own mid-range brand and part of the third party electric business platform for cooperation, the l 'oreal group's Paris l 'oreal, maybelline, elegant shi landai group, such as clinique also on taobao flagship store.
Why now reviewing electric business high-end cosmetics brand channel, and holding the substantive steps?
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