Foreign brands contentious skincare cosmetics such as strong to enter Brazil market

China month - Brazil Sao Paulo page newspaper, reported that with The increase of Brazilian consumer utilization rate of foreign cosmetics brand, The cosmetics brand, The Body Shop is strongly into The Brazilian market. On Saturday, Day) To open a store in Sao Paulo, you can see many foreign brands have to enter the Brazilian market. This provides foreign cosmetics brands with great sales space, but also the impact on the domestic cosmetics brands to form the strong. Another British Lush cosmetics brand, has entered into the Brazilian market of years, in the process of propaganda and sales also experienced quite a challenge. And this year it is finally opened its first store in Sao Paulo, and plans to open a second home in March next year. More than a year ago, the French cosmetics brand L & #; Occitane to brands also L & #; Occitane au Bresil began to Brazil to expand the market. They hope to the sales of brands promote the growth of the cosmetics business in Brazil. Despite the economic gloom, the influence of foreign cosmetics brand set foot on the Brazilian market strategy is to Brazil beauty health products sales rebound effect. Although the volatility is low, but also brought some energy for the Brazilian cosmetics market. This means that, even in the financial and economic growth is negative cases, consumers are willing to buy cosmetics to enhance their self-esteem. Lush Brazilian branch manager Renata Pagliarussi said: 'in the economic crisis, the growth of the beauty industry is still very strong. Brazil is the world's third largest beauty industry market, it has enough space for the cosmetics brand to provide sales opportunities. 'The Body Shop Brazilian branch CEO, Tobias Chanan said:' Brazil for cosmetics and beauty products has a very strong consumption desire. 'At present, The Body Shop has in countries around The world have stores. ( Practice compiler: Su Xiao feather) Editor: huang rui