Don't blindly cosmetics packaging the domestic current situation of the direct selling

As people living standard rise, grade, requirements of beauty are changing, natural to choose cosmetic requirements more stringent, in addition to select a product nature is pure natural plant essence, sea creatures, high-tech content, also is different to the packing of the products. Businessman deeply felt, cosmetics packaging container can more bright beautiful, outstanding in the fierce market, more attractive and competitive, also will inevitably make value-added products. Many national direct sales throughout the domestic cosmetics packaging, found that there is no real effort, the packaging is too ordinary, single color, modelling is simple, common problems such as not to admire in the heart feeling. In fact, this also with the enterprise orientation has a direct relationship of cosmetics products. Cosmetics is a product line of direct selling enterprises, many of them is not the most important product line, so, the phenomenon of the drift is overmuch, national enterprise real long-term development, the attitude of the product positioning is a concern. At the Shanghai international convention center to see a lot of national direct selling enterprises cosmetics packaging, one soon in the past will know this kind of packaging of cosmetics from the company. Cosmetics packaging brand is like a person's appearance, if you can't leave a good first impression, even the know-how wit will miss a lot of opportunities, cosmetics. And cosmetics main ladies from relative sensibility, outer packaging exquisite and grade has a close bearing on sales. If on the packaging or a grain of salt, will no doubt be lost huge space in the market competition. International routes don't blind to sum up, as a makeup artist with many years of experience, the author thinks that, cosmetics packing should be in the beautiful and pleasing to the eye, creative, packaging materials, market positioning, and many other factors in the establishment of brand design and direction, makes every effort to stand out in the same products. In the context of the colour and lustre of product packaging, local cosmetics extremely rich Oriental verve, deep Oriental flavor color packaging product modelling is more emphasis on practical, quiet, natural, bring a kind of implicative, charm of Oriental charm, reflect elegant Oriental culture. Improve product brand, create brand image is our focus on thinking of problem. Mention perfumes, everyone knows some French brand, visible, the influence of the brand of a product can represent a country. The internationalization are adopted the personalized characteristic in the product packaging, mysterious, bold and unrestrained, lively. Each is a sculpture handicraft, bring endless inspiration and imagination. Although local companies are going international route, but the path towards internationalization, national direct selling enterprises products still must blend in nationalization characteristics organically. First is the cultural fusion, implicative, elegant in the Oriental culture into the western culture in the romantic and bold and unrestrained design style and ideas, break through the traditional thinking pattern, the new era and new century, the new brand. Brand positioning need more clear and product innovation, and the cosmetics as a product line, or create international brand, is the problem of national direct selling enterprises need to ponder. But I need to stress is that in the way of internationalization of the brand, do not blindly follow suit, think that everything is the internationalization of good, such enterprises can get lost in the internationalization. A bottle of cosmetics, a brand, on behalf of a company, on behalf of a nation's direct selling enterprises, this will be our goal.