Domestic cosmetics packaging market characteristics

Along with the market competition heats up, or the cause of the exchange rate, low profits, on the contrary, the domestic cosmetics market is rising fast, especially the makeup section, in the rapid growth of the domestic market caused a lot of export enterprises. In the international market as the base, the redesign of the domestic market, the principle of market policy, promote the balanced development of enterprises.

a, the relationship between the Chinese procurement market decision

in the international market of cosmetics packaging materials procurement, especially geared to the needs of customers in Europe and America, is a standardized in quality and price, service driven professional market behavior. And our domestic market is a have Chinese characteristics, what is the Chinese characteristic, said that Jane, in short, he is mutual relationship, quality, price driven market procurement operation mode. Someone said that the price is the key, he's probably right, the price is any area of the customer value, but no relationship, for ticket, again good cost performance, is also afraid of deep alley wine. Many brand owners oral said relationship is not important, price is important, if you really really out. The domestic a line brand development, big relations, second - and third-tier brand customers speak little relationship, wechat business electricity bit micro relationship, don't understand, a bit difficult to play the domestic market.

2, big brand product value, little customer packaging material prices

as domestic brands pay more and more attention to the supply chain coordination to assist the brand growth, let cosmetics packaging materials, raw materials, OEM, distributors with brands, to create Shared brand value for the development of community, to achieve coexistence and co-prosperity with brands, this kind of collaborative pattern will be gradually mature, therefore, matching are the key for shortlisted for the supply chain the threshold value. And domestic lower-tier brand, your production speed, operation innovation will be the main tone, because of its weak in brand influence, causes the can only rely on market occupation and compete for the price, so for upstream of the cosmetics packaging material, as far as possible can lower the price, fast delivery ability, thus help to develop the market.

3, high quality, low cost is a brand of cosmetics packaging material generality demand

domestic brand customers, mostly hope to supply international brand cosmetics packaging factory can have the same quality of cosmetics packaging material, roadside stall cosmetics packaging material prices, domestic services for them. Therefore, in business negotiations, bargaining, interacting, and other issues are followed, because the two sides in the asymmetry of information and professional knowledge, often cause is marketable, cosmetics packaging material value and price were mixed as an altar, at the same time due to the lack of domestic cosmetics packaging material quality control standard of each category in companies have their own a set of standard quality parameters, in the cosmetics packaging material contract execution process, cosmetics package material testing standard is necessary need to communicate well in advance, otherwise later can only grinding guns with each other.

4, brand development cycle short, quick delivery is the core ability

the domestic market, because the brand market competition, how to quickly grab the end user, time became the core elements of the decision market, so as to shorten product development cycle, the upper reaches of the cosmetics packaging enterprises, the requirement is for the first time of delivery for selecting suppliers, the first thing to do, and rapid delivery capacity, also became one of the core competitiveness of supplier, whether you are effective inventory control, or through a fine mingling of manufacturing and organization plan. It is the leading cause of why the domestic trade dealer market prosperity, the essence of the rise of the male.

five long period, domestic brands account is a common feature

in the domestic marketing, due to the diversity of market channels, channel strength, brands itself are due to the weak group, so the distributors of the receivable, just had the upstream knot of cosmetics packaging materials suppliers. Account period developed into the industry, short in January, is three to four months long, if can meet the real-time model of the customer, or the main payment before delivery, that means your cosmetics packaging materials are very strong in the competitiveness of the enterprise itself.

6, the domestic cosmetics packaging material purchasing loyalty, especially small and medium-sized brands

affect domestic brands in supplier there are many reasons, one is the internal relationship between rotational or duty, every new procurement has its own supply chain team. Second, leader of the intervention, the human society is in China, to you one or two trusted supplier is very normal. 3 it is annual demand lead to some suppliers to flee. At home, and supply between husbands with very few, therefore, real-time dynamic understanding of target customers, make the enterprise itself.