DIY challenges the traditional brand cosmetics & # 32; The new market space looms

'Full of beautiful things in eyes in facing the market of products, how to choose suitable to protect skin to become a big problem in Internet, as a result, more and more Internet users tend to tailored for themselves through the way of DIY beauty products', this is baidu recently in its data center official page ( 数据。 百度。 com） Released in the baidu, prominent cosmetics industry, report the information displayed. Report: the second quarter, Internet users in the search for beauty, 'homemade beauty products' attention has been achieved. %, ranking the third. But the reporter discovers each big website beauty BBS, Internet users in addition to their own mask, reconcile all kinds of essential oils, has even started to study various cosmetics raw material, homemade various creams, lotions, Internet users DIY hairdressing has appeared the trend of specialization. Reporter random visiting some medicine also found that smart shops have caught the tide, the timely introduced beauty formula of all kinds of Internet users. 'Beauty DIY trend rise in recent years, some beauty 'leader' personal drive, combined with the Internet to spread knowledge of fast and efficient, has formed a trend. And that for traditional cosmetics manufacturers, whether challenges or opportunities, depending on whether it can make use of this trend and to make good use of network marketing. 'Expert said:' the traditional vendors for the craze to different situations, if you can use their expertise to guide DIY enthusiasts community formation, using its brand influence has introduced the characteristics of DIY products, believe that will open up new market space '. It is understood that the report is baidu data center on the basis of hundreds of millions of times a day's search data, analysis of online consumer behavior. Report including netizens regional consumption characteristics and the cross analysis of online consumer preferences and has reference value to the cosmetics industry marketing.