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2017 men's cosmetics industry search report
by：Lisson
2020-11-18
Recently, baidu released the 2017 men's cosmetics industry search report (
男性化妆品行业BAIDUSEARCH报告)
。
Report shows that ninety-seven thousand men cosmetics daily average retrieval time, annual growth of 30%, far more than the overall cosmetic industry growth,
19%)
, it is an amazing discovery.
nearly two years of male cosmetics retrieve trends continue to increase. Retrieve the peak appeared in the late summer autumn ( 8 - November) , it is easy to face out of the oil, it is necessary to strengthen clean and containment of season. From the point of retrieval content, in men's cosmetics brand and product awareness is low, only 24% of the search content is related to the specific brand, the remaining 76% of retrieval content is not involving the general term of the brand. As can be seen from the general term of up to 40% growth, the curiosity of men for cosmetics, skin care is increasing, they are actively explore the methods of enhance the level of appearance.
in the products related to general words, retrieval is the highest amount of general industry, accounting for 50%. Thought the Top search term would be men's skin care, moisturizing, the man of acne and so on, never expected, man care about most is his eyebrows, then there is the thin face and whitening! More amazing, content is about 7% of the retrieval man makeup skills.
in all of the to carry out the general to the specific product, most of the search content is related to protect skin to taste. Main search volume is derived from the general product reputation and general product, and product inquiries. It seems that men think very dream, action is very practical! From the above user search word, small make up a new found, men begin to pay close attention to specially designed for men's skin problems in the products, they are no longer content to pick a female cosmetics to use your ticket.
skin care and make-up of the retrieval is accounted for 86% to 14%. In 2015, makeup accounted for only 5%, nearly a year by leaps and bounds, Dally rub up 80%! So high and the retrieval of the oil control acne skin cleaning, male friends what is facing a serious skin problem? Let's explore it over carefully. Among them, 52% of the users is pure want to understand for male audience cleansing products. 39% of the users want to solve the problem of acne.
nearly two years of male cosmetics retrieve trends continue to increase. Retrieve the peak appeared in the late summer autumn ( 8 - November) , it is easy to face out of the oil, it is necessary to strengthen clean and containment of season. From the point of retrieval content, in men's cosmetics brand and product awareness is low, only 24% of the search content is related to the specific brand, the remaining 76% of retrieval content is not involving the general term of the brand. As can be seen from the general term of up to 40% growth, the curiosity of men for cosmetics, skin care is increasing, they are actively explore the methods of enhance the level of appearance.
in the products related to general words, retrieval is the highest amount of general industry, accounting for 50%. Thought the Top search term would be men's skin care, moisturizing, the man of acne and so on, never expected, man care about most is his eyebrows, then there is the thin face and whitening! More amazing, content is about 7% of the retrieval man makeup skills.
in all of the to carry out the general to the specific product, most of the search content is related to protect skin to taste. Main search volume is derived from the general product reputation and general product, and product inquiries. It seems that men think very dream, action is very practical! From the above user search word, small make up a new found, men begin to pay close attention to specially designed for men's skin problems in the products, they are no longer content to pick a female cosmetics to use your ticket.
skin care and make-up of the retrieval is accounted for 86% to 14%. In 2015, makeup accounted for only 5%, nearly a year by leaps and bounds, Dally rub up 80%! So high and the retrieval of the oil control acne skin cleaning, male friends what is facing a serious skin problem? Let's explore it over carefully. Among them, 52% of the users is pure want to understand for male audience cleansing products. 39% of the users want to solve the problem of acne.
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