The process and precautions of cosmetic packaging design

Nowadays, the products on the market are very rich, and various types of products also have different packaging. Many products have won the love of many people with their unique packaging. The same is true in the cosmetics field, where there are many brands and products, and there are many corresponding packaging designs. So, how to design cosmetics packaging?

1. Design process

1. Design according to the product

The design should be combined with the product's style positioning, audience and other content. Generally speaking, if it is aimed at people under the age of 25, the design requirements should be bright and younger. If it is more high-end, it should be simple and elegant.

2. Design according to the core value of the product

The color, design, material and other content selected for product design should be determined according to the core value of the product, which can well highlight the core value of the product and attract more audiences to buy.

3. Design according to the added value of the product

In order to attract people to buy, many cosmetic brands will add a lot of added value to their products. For example, there are now many co-branded models that give the products added value and attract a lot of audiences to buy.

4. Pay attention to the harmonious combination of various elements

Including brand fonts, elements and other content, through reasonable design to attract people's attention, and then let them understand the brand, increase the probability of purchase.



2. Design considerations

1. Avoid being too fancy

Many cosmetic packaging is very fancy for the pursuit of beauty, which in fact leads to the lack of emphasis on information to a certain extent, which affects people's perception of cosmetics themselves. Therefore, whether it is in terms of color, pattern or font design, it can not be too fancy.

2. Meet the age group of the audience

Different cosmetics target different audiences and different age groups, so the audience's favorite styles will also be different. In the design of the outer packaging, the corresponding design should be made according to the preferences and characteristics of the audience. Only in this way can the audience's attention and purchase be attracted.

3. Pay attention to objectivity

When designing packaging, it must fit the product. In the design of the outer packaging, the product must be described. It must not be exaggerated. It must be based on objectivity, true and beautiful, to attract more people.

4. Pay attention to the material

Different types of cosmetics require different materials, so when designing, they must fit the materials to ensure that the final overall effect is good.

The above are related matters for cosmetic packaging design. Pay attention to the rational use of various elements, choose appropriate colors, highlight the core content of cosmetics, and add more attention to it. Doing these things well can attract more consumers to buy and make cosmetics better develop.

With the improvement of the quality of life, people are paying more and more attention to their overall image. Especially for most women, makeup has become an indispensable procedure for going out. On this basis, the cosmetics industry has also gained rapid development. Development and fierce competition in the industry, many people not only pay attention to the quality of cosmetics, but also the aesthetics of packaging design when buying makeup products. What should I pay attention to when designing cosmetics packaging?



1. Avoid being too fancy

Not only in the cosmetics industry, many products nowadays are flamboyant in the pursuit of good-looking appearance when designing packaging, some are to highlight the novelty and uniqueness of cosmetics, and the packaging design of cosmetics is ingenious and unique. In fact, sometimes this is not only It will achieve the desired ideal effect, but will make consumers feel unreliable when choosing, and play the opposite role. Therefore, in the process of making cosmetics packaging design, do not blindly pursue the appearance of innovation.



Second, it must be in line with the consumer audience

Each makeup brand is based on the effect of its own products, the age of the consumer audience is different, and the aesthetic concept is also different. When making packaging design, it is necessary to make corresponding designs according to the preferences of different age groups, so that the design can be obtained. Consumers’ praise, in addition to the age of the consumer audience, will also have different consumer concepts. If it is for ordinary consumers and the packaging is exquisite, it will increase the cost to a certain extent, and the sales price will also increase. , This is an excessive packaging for ordinary consumers. On the contrary, if it is for high consumers, the simple packaging design will not attract their attention.



Three, different textures, choose different packaging materials

When designing, choose different packaging materials according to the different textures of the cosmetics. According to the different textures of the cosmetics, they are generally divided into: powder, liquid, paste, etc., and choose according to different textures when designing Appropriate packaging materials to facilitate the storage and transportation of cosmetics. When designing cosmetics packaging, we should not over-pack and ignore the essence of the product.



Fourth, product information must be complete

The product information on the packaging must also be complete, for example, the product's efficacy, ingredients, production date, storage conditions, etc., to comply with the relevant regulations for cosmetics.

In short, cosmetic packaging design not only represents the product itself, but also represents the corporate image of the cosmetic brand. Therefore, when doing packaging design, it is necessary to make a good packaging design from the psychological point of view of consumers and combine the characteristics of their own products.

The quality of cosmetics will directly affect the overall makeup effect, and cosmetic packaging materials are also a major factor affecting the quality of cosmetics. Since cosmetic packaging materials are in direct contact with cosmetics, certain chemical reactions may occur for a long time, which affect the quality of the cosmetics themselves. Therefore, it is also necessary to conduct cosmetic packaging materials testing. What are the items and scope of cosmetic material testing? How to handle the cosmetics test report?

　　 One, the detection range of cosmetic packaging materials
General hair products: hair oils, waxes, creams, lotions, hair creams

General skin care products: skin care creams, lotions, oils, lotions, body care products, bathing products, facial masks, facial cleansing products

General cosmetics: foundation, pressed powder, rouge, body makeup

Eye makeup: eyebrows, eye shadow, eyelids, eye hair, eye makeup remover

Lip care and lip make-up: lip balm, lip liner

Finger nail products: repairing, painting, cleaning and bleaching

Aromatic products: perfume, cologne, toilet water


Cosmetic packaging material inspection report

　　 2. Cosmetic packaging materials testing items
Barrier performance, heavy metals, coefficient of friction, tensile strength and elongation, appearance, heat resistance, cold resistance, pH value, total number of bacteria, total number of molds and yeasts, compatibility, peel strength, mild hot air, sealing And leakage, impact resistance, thickness, solvent residue, printing quality, etc.

　　 Three, cosmetic packaging material inspection report processing process
1. Submit the product quality inspection application form to the testing agency, and prepare the packaged products that need to be inspected

2. The organization will arrange for someone to get in touch with you to communicate the quality inspection items, standards, procedures, cycles, costs and other matters

3. Send the packed items (2 pieces) to the institutional laboratory

4. After receiving the sample, the agency will complete the test and issue a report within 3-5 days

5. The authenticity of the report can be inquired through the report number of the corresponding institution.

　　How long is the validity period of the cosmetic packaging material test report?
According to the usage of the report, it is stipulated in accordance with the ISO\IEC 17025 laboratory management system, and the report itself is valid for 6 years. However, due to the control of various e-commerce platforms, e-commerce platforms only recognize a one-year validity period (calculated from the date of issuance of the report). Generally, the validity period will not be reflected in the report, only the sample test time and the report issuance time. Some buyers will limit the validity period of the product report. Some buyers limit it to 1-2 years, and some buyers limit the period to no more than 3 years, depending on the buyer's requirements.