The main function of cosmetics packaging

General cosmetics for more liquid, emulsion or paste body, does not have the distinctive appearance. Must through the exquisite, unique packaging design, to show its own characteristics. Therefore, cosmetics generally relies on the packaging, can sell very well. From the point of consumers in the mind, the first thing to attract the attention of consumers, causing the desire of the buyer. That only cosmetics packaging concern, will happen after a series of actions. According to the study of human eye movements, and people of color reaction is the fastest. May depend on the power of the packaging is how to reconcile color contrast, lively and grab an eye in the shop, buy back home soft and not dazzling. When consumers attracted by advertising to cosmetics display stand before stop it. If the packaging to make its purchase, then the packaging design is a failure.

in People's Daily life, the cosmetics are becoming essential supplies, cosmetics to beautify life also nots allow to ignore to form a contains huge business opportunities, the consumer market. All kinds of skin care concept is emerge in endlessly, all kinds of packaging to outshine each other, make a person dazzling. Many products not only sell, sell more fashion and culture. Cosmetics fashion and culture, usually is what we call taste. Cosmetic grade how to reflect, in addition to the product's advertising and the counter display, etc, the packaging is an important part. Appropriate packaging not only can stimulate consumer senses directly, but also the grade of the product can be reflect incisively and vividly. So I as 'appearance' of the product packaging should not only have the function of serving, protection products, also must be able to attract buying and guide the consumption function.

cosmetics psychological value effect is very big, is also a 4 g about lipstick, shiseido, CD, lancome, givenchy, a cost up to hundreds of yuan, and in the domestic brand lipstick typically cost only a few yuan is even lower. That covers the modelling of the appearance of the product itself, packaging decoration, trademark, the corporate image factors such as psychological value.