The influence of lipstick effect and prediction

Meet the following three conditions of products is also can make full use of the 'lipstick effect' to boost sales: first of all, is what they sell itself in addition to the practical value, want to have additional meaning; Second, the lower the price of the goods itself; Again, the businessman should make full use of situation to guide the consumer, detonate consumption desire. During the recession, luxury, high-grade products and consumer demand is likely to cut, and daily necessities. The economic crisis is a disaster for the real estate industry, the light industry, cosmetics packaging packaging hose textile industry is likely to be the Gospel. Working-class people, less income, have no money to buy a house, a car, but had some extra money, you can take advantage of the ox is coming with small home appliance, add a few new clothes, leather shoes, will naturally lead of light industry, textile industry recovery. In recent months, some female white-collar workers in order to keep your job assault pregnancy, baby 'crisis' of 2009 successive birth will drive the baby clothes and accessories sales. Although light industrial products, textiles, fluctuation export is blocked by the international financial crisis, but it will rise steadily sale in domestic market. Shift, light industry, textile industry will likely have further development because of the 'lipstick effect'. At the same time, many people's leisure time increased, to the network is the most cost-effective way. Therefore, must also promote taobao, ebay and other B2C website and a grand, giants, such as the development of the online game company, the domestic online game industry commentators have even been Wall Street known as 'safe haven' financial storm. Kaixin the slave trade and parking game unusually hot competition, advertising signs, constantly push hot SNS domain. In addition, e-government, information construction in full swing, which indicates the Internet could usher in a second spring. All this, will drive the electronic information, speed up the development. Has always been a luxury car in Chinese eyes, when the hands of disposable cash is limited, this kind of idea. In 2008, the U. S. auto industry's big three - — Gm, ford and Chrysler sales fell sharply, especially gm and Chrysler a severe lack of funds, facing bankruptcy threat. Affected by, the Chinese auto market cold winter, or even be 'in' a cold spell of bad luck, many chose to continue to prepare car gens 'cash pending'. According to the survey data show that in 2009 about 40% of China's car dealers will collapse or takeover. Although oil prices down, but, after all, relative to the expensive car is a drop in the ocean. And gasoline-electric hybrid vehicles flagship sedan of the concept of 'new energy', but 'how' can only far view and not to use to play. Iron and steel, shipbuilding, petrochemical, non-ferrous metals, equipment manufacturing, etc. , are more likely to have to rely on government investment spending can drive 4 trillion. In spite of the background of the national investment to infrastructure construction vigorously, such as steel, oil prices plunged in 2008, too 'brutal', to restore to a reasonable price range, Rome was not built in a day. Therefore, under the demand and investment game, steel, shipbuilding, petrochemical, non-ferrous metals, equipment manufacturing of this a few big industry does not have a clear growth.