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How the shapes of custom cosmetic tubes influence consumer behavior
The green future of cosmetic packaging
by：Lisson
2021-04-07
For a cosmetic product, consumers are undoubtedly concerned about the product; however, the packaging of cosmetics has actually condensed a lot of effort from the producers, and even the proportion of the product price is not low. Taking 2015 as an example, the market size of China's cosmetics packaging industry was approximately RMB 25.67 billion. In the first quarter of 2016, the market size of China's cosmetics packaging industry reached RMB 6.69 billion, with an operating income of RMB 5.46 billion and a total profit of RMB 330 million. According to the forecast of Visiongain, a British business information consulting service company, the size of the international cosmetics packaging market is expected to reach 32.4 billion US dollars in 2016.
For a cosmetic product, consumers are undoubtedly concerned about the product; however, the packaging of cosmetics has actually condensed a lot of effort from the producers, and even the proportion of the product price is not low. Taking 2015 as an example, the market size of China's cosmetics packaging industry was approximately RMB 25.67 billion. In the first quarter of 2016, the market size of China's cosmetics packaging industry reached RMB 6.69 billion, with an operating income of RMB 5.46 billion and a total profit of RMB 330 million. According to the forecast of Visiongain, a British business information consulting service company, the size of the international cosmetics packaging market is expected to reach 32.4 billion U.S. dollars in 2016.
Traditional cosmetic packaging is mainly based on paper, plastic, glass, metal, etc. With the continuous penetration of the concept of green and environmental protection, the packaging of cosmetics has also begun to take a 'green wind'. Various innovative environmentally friendly materials have been continuously applied to this industry.
PETG
A transparent, non-crystalline copolyester with glass-like transparency, gloss, chemical resistance, impact resistance, and recyclability. It has been used in perfume bottles, cosmetic bottles, lipstick tubes, cosmetic boxes, etc.
Bamboo Plastic
Use bamboo fiber and bamboo powder as raw materials, instead of logs, EPE foam, etc. as cushioning and packaging materials. It can reduce the use of wood pulp and reduce the damage to forest trees; and the bamboo growth process is fast, and the processing process is more water-saving.
Bran Paper
Use chaff as a raw material to replace the same wood pulp and reduce the use of wood. At the same time, the product can also have the color of natural bran, giving people a more environmentally friendly feeling.
Although new environmentally friendly materials are emerging in endlessly and green cosmetics packaging has gradually become the mainstream, some companies have over-packaged. This result will not only increase the cost of the product and the purchase burden of consumers, but also cause a serious waste of resources. Even if environmentally friendly materials are used, they cannot make up for their lack of greenness.
Therefore, the green future of cosmetics packaging not only requires green materials, but also requires companies to have green concepts, so as to promote the transformation of the entire cosmetics industry chain to a greener direction.
For a cosmetic product, consumers are undoubtedly concerned about the product; however, the packaging of cosmetics has actually condensed a lot of effort from the producers, and even the proportion of the product price is not low. Taking 2015 as an example, the market size of China's cosmetics packaging industry was approximately RMB 25.67 billion. In the first quarter of 2016, the market size of China's cosmetics packaging industry reached RMB 6.69 billion, with an operating income of RMB 5.46 billion and a total profit of RMB 330 million. According to the forecast of Visiongain, a British business information consulting service company, the size of the international cosmetics packaging market is expected to reach 32.4 billion U.S. dollars in 2016.
Traditional cosmetic packaging is mainly based on paper, plastic, glass, metal, etc. With the continuous penetration of the concept of green and environmental protection, the packaging of cosmetics has also begun to take a 'green wind'. Various innovative environmentally friendly materials have been continuously applied to this industry.
PETG
A transparent, non-crystalline copolyester with glass-like transparency, gloss, chemical resistance, impact resistance, and recyclability. It has been used in perfume bottles, cosmetic bottles, lipstick tubes, cosmetic boxes, etc.
Bamboo Plastic
Use bamboo fiber and bamboo powder as raw materials, instead of logs, EPE foam, etc. as cushioning and packaging materials. It can reduce the use of wood pulp and reduce the damage to forest trees; and the bamboo growth process is fast, and the processing process is more water-saving.
Bran Paper
Use chaff as a raw material to replace the same wood pulp and reduce the use of wood. At the same time, the product can also have the color of natural bran, giving people a more environmentally friendly feeling.
Although new environmentally friendly materials are emerging in endlessly and green cosmetics packaging has gradually become the mainstream, some companies have over-packaged. This result will not only increase the cost of the product and the purchase burden of consumers, but also cause a serious waste of resources. Even if environmentally friendly materials are used, they cannot make up for their lack of greenness.
Therefore, the green future of cosmetics packaging not only requires green materials, but also requires companies to have green concepts, so as to promote the transformation of the entire cosmetics industry chain to a greener direction.
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