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Cosmetic tube packaging design by cosmetic tube manufacturer
The future development trend of cosmetics environmental
by：Lisson
2021-03-29
Abstract: With the development of material civilization and spiritual civilization, people's appreciation level and appreciation ability are constantly improving, and the choice of goods tends to be knowledgeable, beautiful and individualized. In particular, the packaging design of cosmetics pays attention to protection, transportation, and convenience, but also shows its artistry, culture and uniqueness, so as to maintain its infinite charm on this colorful stage. Today with economic development, women are still the main consumers of cosmetics. The design of environmentally friendly cosmetics packaging reflects the connotation of the product to a large extent and affects the purchase intention of female consumers. The huge development and changes in today's world have higher and higher requirements for the environmental protection packaging design of female cosmetics. The design must be innovative, display personality and charm, enhance taste, highlight connotation and aesthetics, care for human nature, and meet the development and needs of the times. Only in this way can the future of environmentally friendly packaging design be infinitely attractive.
Keywords: packaging, cosmetics environmentally friendly packaging, women, personalized
The environmentally friendly packaging of commodities is known as an important part of the visual image design of the 'speakless salesman' brand. Packaging design has become one of the most important links in modern commodity production and marketing. As a fashionable consumer product, cosmetics, in addition to having a certain use effect, are also a cultural embodiment. The combination of use function and spiritual culture is often used to satisfy consumers' psychological needs for beauty. Such products should be designed to be concise, clean, elegant, and generous regardless of packaging shape or color. In addition to the functions of holding and protecting the products, the environmentally-friendly cosmetic packaging must also attract consumers to buy. Compared with other products, cosmetics pay more attention to the beauty and personality of the packaging.
Women in the new century have freed themselves from the shackles and joined the wave of reforms, striving to gain a place in society. Various professional women work hard and work side by side with men based on their true talents, fully demonstrating their own value and strength. However, with the continuous development of career and the increase of age, the majority of women cannot get rid of the attack of aging after all. Women begin to pay attention to the taste and connotation of life while working and career. How to retain youth and perpetuate their own charm is what every woman urgently pursues. As a result, they turned their attention to the dazzling array of cosmetics on the market. For a time, cosmetics of various brands, various properties, and various forms swarmed up, forming a huge team. Most consumers often use the appearance of the packaging design to guess the quality of the products inside. Therefore, packaging design has been mentioned in a very important position. At the same time, it is also endowed with a variety of missions. In order to be invincible in the fierce commodity competition, both manufacturers, merchants, and designers must have a long-term strategic vision, be able to walk in the forefront of the times, and play a role in guiding consumption. In particular, designers should be able to put forward higher and newer requirements for products and packaging after doing a thorough market research, achieve accurate positioning, strive for innovation, and improve the level of packaging design as much as possible to make it unique , And won many consumers. Individuality has become a commonly used and often new word, and the same is true in the field of design. Cosmetic products and packaging are full of individuality and fashion. Only by continuous innovation can we design products with distinctive personality and extraordinary taste. Cosmetic packaging innovation is the life and foundation of design.
Personalized packaging design will become the leader of the future cosmetics environmentally friendly packaging design industry. Women's aesthetic psychology is constantly changing with the development of economy and the development of the times. The pursuit of individuality is a common feature of the aesthetic psychology of modern Chinese and Korean women, which has also led to the development of personalized cosmetic environmental packaging design. Designers have always innovated in cosmetic environmental packaging design to cater to women's aesthetic psychology. With the development of social economy and the continuous improvement of people's consumption level, people turn their requirements to the invisible pursuit of commodities. When choosing brand products, sometimes they choose its image. Behind this image, people can look for it. To a special quality. The elements of cosmetic environmental protection packaging design are the key to brand image formation. Due to the absolute sensitivity of people's visual perception ability, brand image can reach people's emotional world in an instant, and even enter people's subconsciousness, and grasp the direction of people's thinking. Therefore, the brand image can lead consumers into the comprehensive brand world. People's perception of the brand in advance will play a huge role in image recognition. Brands launch some unique, precious and desirable things from popular products. Brand cosmetics are becoming more and more women's pursuit. Domestic cosmetics are vulnerable to fierce competition from foreign brands. Therefore, it is of great significance to shape the brand image of domestic cosmetics.
Design uses a visual image language to describe the product, just like a person speaking, whether the language expression is clear, powerful, and clear. In today's fast-paced, packaging design must be able to accurately and quickly deliver product information in the shortest possible time, and be able to capture the attention of consumers to generate interest and desire to buy, which is the key to the success of cosmetics design. For cosmetics with strong characteristics of the times, the impression of personality is an extremely important blank, giving people a sense of ethereal supremacy. Many successful designers of cosmetic environmentally friendly packaging use a lot of blanks. The concise and lively style is the comprehensive influence of the times. So simplicity is the common pursuit of designers. A good design should be a concise and implicit design. In addition to accurately expressing product information, it also has a deeper connotation, that is, 'culture.' We live in a society with diversified information dissemination, facing the era of global integration and global marketization, and mankind will gradually become 'universal in the world.' The design will also tend to be unified and international, showing the traces and commonalities of the times everywhere. However, the unique regionalization and individualization of the design itself is bound to show its charm with a new posture and new cultural significance. Designs that are national, traditional and contemporary are always dazzling and competitive. In other words, telling the story of the East in the language of the world is China's move to the world.
Keywords: packaging, cosmetics environmentally friendly packaging, women, personalized
The environmentally friendly packaging of commodities is known as an important part of the visual image design of the 'speakless salesman' brand. Packaging design has become one of the most important links in modern commodity production and marketing. As a fashionable consumer product, cosmetics, in addition to having a certain use effect, are also a cultural embodiment. The combination of use function and spiritual culture is often used to satisfy consumers' psychological needs for beauty. Such products should be designed to be concise, clean, elegant, and generous regardless of packaging shape or color. In addition to the functions of holding and protecting the products, the environmentally-friendly cosmetic packaging must also attract consumers to buy. Compared with other products, cosmetics pay more attention to the beauty and personality of the packaging.
Women in the new century have freed themselves from the shackles and joined the wave of reforms, striving to gain a place in society. Various professional women work hard and work side by side with men based on their true talents, fully demonstrating their own value and strength. However, with the continuous development of career and the increase of age, the majority of women cannot get rid of the attack of aging after all. Women begin to pay attention to the taste and connotation of life while working and career. How to retain youth and perpetuate their own charm is what every woman urgently pursues. As a result, they turned their attention to the dazzling array of cosmetics on the market. For a time, cosmetics of various brands, various properties, and various forms swarmed up, forming a huge team. Most consumers often use the appearance of the packaging design to guess the quality of the products inside. Therefore, packaging design has been mentioned in a very important position. At the same time, it is also endowed with a variety of missions. In order to be invincible in the fierce commodity competition, both manufacturers, merchants, and designers must have a long-term strategic vision, be able to walk in the forefront of the times, and play a role in guiding consumption. In particular, designers should be able to put forward higher and newer requirements for products and packaging after doing a thorough market research, achieve accurate positioning, strive for innovation, and improve the level of packaging design as much as possible to make it unique , And won many consumers. Individuality has become a commonly used and often new word, and the same is true in the field of design. Cosmetic products and packaging are full of individuality and fashion. Only by continuous innovation can we design products with distinctive personality and extraordinary taste. Cosmetic packaging innovation is the life and foundation of design.
Personalized packaging design will become the leader of the future cosmetics environmentally friendly packaging design industry. Women's aesthetic psychology is constantly changing with the development of economy and the development of the times. The pursuit of individuality is a common feature of the aesthetic psychology of modern Chinese and Korean women, which has also led to the development of personalized cosmetic environmental packaging design. Designers have always innovated in cosmetic environmental packaging design to cater to women's aesthetic psychology. With the development of social economy and the continuous improvement of people's consumption level, people turn their requirements to the invisible pursuit of commodities. When choosing brand products, sometimes they choose its image. Behind this image, people can look for it. To a special quality. The elements of cosmetic environmental protection packaging design are the key to brand image formation. Due to the absolute sensitivity of people's visual perception ability, brand image can reach people's emotional world in an instant, and even enter people's subconsciousness, and grasp the direction of people's thinking. Therefore, the brand image can lead consumers into the comprehensive brand world. People's perception of the brand in advance will play a huge role in image recognition. Brands launch some unique, precious and desirable things from popular products. Brand cosmetics are becoming more and more women's pursuit. Domestic cosmetics are vulnerable to fierce competition from foreign brands. Therefore, it is of great significance to shape the brand image of domestic cosmetics.
Design uses a visual image language to describe the product, just like a person speaking, whether the language expression is clear, powerful, and clear. In today's fast-paced, packaging design must be able to accurately and quickly deliver product information in the shortest possible time, and be able to capture the attention of consumers to generate interest and desire to buy, which is the key to the success of cosmetics design. For cosmetics with strong characteristics of the times, the impression of personality is an extremely important blank, giving people a sense of ethereal supremacy. Many successful designers of cosmetic environmentally friendly packaging use a lot of blanks. The concise and lively style is the comprehensive influence of the times. So simplicity is the common pursuit of designers. A good design should be a concise and implicit design. In addition to accurately expressing product information, it also has a deeper connotation, that is, 'culture.' We live in a society with diversified information dissemination, facing the era of global integration and global marketization, and mankind will gradually become 'universal in the world.' The design will also tend to be unified and international, showing the traces and commonalities of the times everywhere. However, the unique regionalization and individualization of the design itself is bound to show its charm with a new posture and new cultural significance. Designs that are national, traditional and contemporary are always dazzling and competitive. In other words, telling the story of the East in the language of the world is China's move to the world.
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