New retail cosmetics brand fall to the ground

Third party survey released by the white paper online cosmetics consumption data show that in the online cosmetics market getting better, in the online cosmetics consumption is expected to account for more than half of the total consumption data. Online sales showed a trend of overall for the better, expanding the market penetration and share. This is also l 'oreal China anniversary conference release signals, and in the past five years, l 'oreal China's entire network to realize as much as times of growth, part of the business department of online sales accounted for more than %. Modern express/ZAKER nanjing journalist de-jie liu online into a new growth point of cosmetics under new retail trends, brand cosmetics 'net' is not new. Relevant data show that on the day of the entire network cosmetics sales as much as double tenth year. Of total sales of one hundred million yuan, accounting for entire network. %, and the sparrow gazelles, natural hall, l 'oreal become the entire network beauty makeup brand sales of the top three. The reporter understands from l 'oreal China anniversary celebration at the meeting yesterday, the Chinese consumer centered, 'new l 'oreal China' in the era of Internet + has been standing in the tip of the digital revolution, omni-directional digital marketing environment, strengthening the combination of online channel advantages. In the past five years, the entire network to realize as much as times of growth, part of the business department of online sales accounted for more than %, become the model of Internet era beauty makeup, wins the favor of millions of consumers. According to understand, including l 'oreal, la mer, Julie Chloe, natural hall and so on each big cosmetics brand has been opened in Tmall flagship store. These online channels through brand stores data members, can also help the brand of members of shops in the distribution system and integral. In addition, for brands, also can realize data services, the member portrait value-added services such as data analysis, the crowd. Linkage to double sales trends at present, the entity retail recession of the environment, a lot of shopping malls or contraction, beauty makeup counter or withdrawn, everybody is trying to 'resist winter'. Online members, according to survey data, the data of contact ratio less than %, this also shows that brand online channel will not cause shunt to offline, for brand side, online fusion is conform to the trend. It is understood that after the l 'oreal also big data analysis was used to assess the characteristics of young consumer groups, then a targeted market development. Years, l 'oreal for Chinese consumers to introduce Europe's second largest wash hair care brand 'chun extraction', make natural hair care experience for Chinese consumers, its LRP mother-to-child formally entered the Chinese market, meet the new demand of consumers, and in the field of cosmetics vogue and modern China and the United States leads the way. Online channels to build more brand argued, make double member can enjoy the benefits of the more equal, more play for mining has many advantages and marketing, such as in addition to the shops and docking, will also get through the group customer shops, such as high school low-end products to the same group members integral and service experience. In the future, or can not achieve the similar job an integral style, members of the drainage for high value. Editor: huang rui