New hot: targeting Asian men multi-brand push break hair products

Asian men's hair care products draw lessons from western markets to form a new trend, the current popular scalp care, hipster barbershop and lateral undercut hair swept across Asia. However, Asian men's hair is usually thick hard straight, to achieve the effect of the 'tide' need to spend a lot of time and energy. As with the increase in the number of demand side cut hair, the brand, it is necessary to consider launching designed for Asian hair requirements and design products. Asian man looking for the hair break ( 卷, 向下) Method 'to reduce hair amount' trend of the application, promises to make bad break straight hair. Japanese hair salon was first adopted the trend, with the ultra-thin plate perm hair break level, and can avoid a perm into the scalp. Then, some brands have found business opportunities, to visit the barber shop customers with less specialized do this at home care products. The product shows a great potential, especially in the millennial generation group. Aimed at keen to save money and time, in fact, the millennials, South Korea small walk in front of the brand. Black Monster at home, for instance, self-help break marcel paste by 'video electrical contractor' this unique strategy, caused young men share their online video on the Internet, not only succeeded in promoting the products, also improve the satisfaction of consumers. Although hair break products in South Korea is still in its early stage of development, the brand is still the potential can be exert to other markets, the use of natural ingredients, single packaging and safety related claimed to stimulate the interest of consumers. Dashu high-end fast break man cream (marcel 溢价Dashu男性快速烫) Is a good example, it says only for ten minutes can make hair natural lifted. It contains the baobab seed oil as well as a dozen different kinds of natural extract ingredients, make the hair damaged parts are protected, and improve the natural luster. Will 'break' hair into their daily hair care used to make the hair break a perm to meet the needs of men capable side cut type, but its a permanent means cannot achieve lasting and stable effect. In fact, it can let a hair break a month at most. So, the brand should be encouraged consumers to break the hair function into their daily hair care habits. In this regard, kao successfully launched in Japan break shampoo hair, claims to soften bad disorderly hair; Mystery is hair break, solve the problem of the side hair spray. These products as alternative marcel paste products. Brand of potential and to further explore the launch for hair care products form in the home, such as wax, spray or cutting tools. Editor: huang rui