Local cosmetic dilemma, lack of Qian Shaoren without ostentation and extravagance
by:Lisson
2020-11-25
Native Japan's dilemma has been appeared for two years, in the last year has been in the industry of prospect is not optimistic, this situation will continue.
Enterprise survival and development of these problems is the epitome of the overall situation of the industry, as Qingdao company boss said, now business is bad to do, on the one hand, the company no one wants to do less money, have money again to find a person on the other hand, the overall or there is a big gap with others.
Sales is mainly by the promoters of daily chemical industry, now every treatment were improved, natural native cosmetic brand promoters also have this kind of request, for the enterprise is a big spending, some companies may cut staff to meet the demand of other employees, such east wall down elsewhere, and promoters in the heart not the lack of a sense of security to the company.
Cosmetic promotion must have certain professional skills need is people work, extra again increases the cost.
Another problem is that fewer and fewer people into the industry, comparable to the introduction of overseas talent recruitment difficult degree.
In addition to the lack of Qian Shaoren, one of the most important problem is the domestic cosmetic brand influence is not big, the enterprise is difficult to the terminal sales accounted for the proportion of large enough, shopping malls and exhibition hall under the condition of looking after its domestic cosmetic sales, still discriminated in nature, time is excluded, and the disadvantage of international brand competition fairly obvious result in local chemical lining face lost all in the sales terminal, ostentation and extravagance overshadowed the imposing manner, the end of the cold and cheerless helpless.
How to occupy their own territory, how to win back his own dignity may be the key problems of domestic brands should think seriously about.
Edit: note: henan
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