L 'oreal in court in Sweden

Recently, the Swedish consumer rights and interests protection committee ( KO) Against l 'oreal cannot prove that the effect of its anti-aging product claims, and to the global cosmetics giant on the Swedish economy to court. Consumer rights and interests protection committee is a protection of rights and interests of consumers, and can be conducted on behalf of the consumer to the enterprise appeal of government agencies. The prosecution in the l 'oreal group, is aimed at the high-end brand lancome concentrated repair anti-wrinkle series, and collagen anti-aging medicine makeup brand Vichy series. Consumer rights and interests protection committee, according to the above two series of products and no experimental data to verify the effect of they claim. Previously, lancome products advertisement says the product can smoothen wrinkles %, advertising also said the Vichy related products for the 'source' of healthy skin, can eliminate facial wrinkles %. Consumer rights and interests protection committee thinks, this kind of excessive quantitative powerful general can only be used for drug advertising slogan, but the premise is the need to have a large amount of data and the test result as proof. And l 'oreal group didn't provide any data, so the commission to court (to the Swedish economy Specializing in cases involving market Swedish court) To prohibit the l 'oreal continue such publicity. In addition, consumers' rights and interests protection committee also called for economic court learn lessons from the case, should be provided at the time of the cosmetics in propaganda, according to make corresponding stipulations. Sweden's largest consumer groups - 'Consumers (Stockholm KFS） 'Welcomed the move, arguing that the healthy growth of the cosmetics market must be established on the basis of observe the rules and regulations and enforcement of existing. It is understood that in KFS begin to start appealing to cosmetics enterprise behavior, for now, it seems that these advocates still has a constructive significance. Asked about the detection of cosmetics, for example, cannot simply rely on in vitro test, also with reference to a double-blind test on placebo. In addition, the KFS also tested products shall be consistent with the actual products and the products advertised. At the same time, consumer organizations also seeks to drug regulatory agencies of institutions such as government agencies and consumers' rights and interests assistance, to monitor the cosmetics companies the market behavior of eligibility requirements.