Joint L Capital Asia into the international market
by:Lisson
2020-11-25
Recently, LCapitalAsia and pill beauty in Shanghai jointly announced that LCapitalAsia fund became pill beauty is the second largest shareholder, and will be in product development, design, advertising, public relations, marketing, retail management, team building, marketing, investment, mergers and acquisitions and other aspects of global strategic cooperation.
The personage inside course of study thinks, LCapitalAsia investments will open the door of the internationalization of pill beauty.
LCapitalAsia managing partner, LVMH South Asia, southeast Asia, the Middle East, President, 'said RaviThakran LCapitalAsia appreciating pill has always been in high-end positioning, and many years of steady growth, at the same time, we are very bullish on pill beauty in the future development and growth.
'It is understood that the partnership is a highly strategic comprehensive cooperation, not just a simple financial investment.
At the press conference, pills and LCapitalAsia funds in addition to the strategic investment agreement, signed a more highly value the strategic cooperation agreement, and the strategic cooperation agreement covers product development, design, advertising, public relations, marketing, retail management, team building, global marketing, investment, m&a, and big aspects.
Pill the CEO Sun Huaiqing said, I for the pill, chun ji future development of the two brands is very confident, bolus of beautiful dream is to become a competitive world-class international brands, the partnership will be maximized to promote pill beauty brand internationalization.
LCapitalAsia is one of the world's biggest luxury group LVMH group sponsored by the private equity fund.
LVMH group development up to now, has more than one of the world's top luxury brand.
LCapitalAsia fund established in years, with the rapid development of the Asian market as the investment objectives, involved in the fashion industry, beauty care, household clothing, boutique hotels, and other investments.
In recent years, LCapitalAsia has remained concerned about the height of the cosmetics industry, after long years of understanding and cognition, LCapitalAsia and pill beauty strategic investment and strategic cooperation agreement in the end.
Edit: jingjing
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