Homemade perfumes federer
by:Lisson
2020-11-25
Although looked from the development history of cosmetics in China, our country also has its own some cosmetic products brand before, but it is almost from overseas modern cosmetics industry.
And because of that, compared with foreign cosmetics industry, cosmetics industry in China will appear weak, may be more in need of innovation and development.
Since years, the rapid development of China's cosmetics industry, now, it's the size of the market has reached more than, there emerge a batch of bright spot of local subdivision category, such as skin care, make-up, oral care, etc.
Only perfume category, is considered by many people compared with other category of cosmetics development, the development of perfume is slower.
Have senior cosmetics reporter once said of the perfume market in China, it has to compete with cream awareness, but less than half cream recognition;
It has been the industry think is the next economic growth point of the cosmetics industry, now remains in cultivating the consumer phase;
It has been cosmetic enterprises as a winning strategy, but only at a distance.
Perfume for local brands is a mirage.
Despite the complaints, the perfume of China is the world's perfume brand market competition in emerging markets is a fact.
Have a consulting company, the global perfume consumption has amounted to more than $now, but the perfume in European and American markets is the phenomenon of fallen stagnation or even, compared China's perfume market, perfume consumer appeared a strong growth momentum, some big perfume brand annual sales growth in China is more than %, such as chanel, dior, Calvin klein, davidoff, according to Goldman sachs predicts that China's luxury market accounts for % of the total amount of the world, and the proportion of perfume will increase.
At the same time, the European and American market research agency found that Asia's perfume usage is lower than the world average level to common.
Most of China's consumers didn't put perfume considered necessaries of life, but that is changing.
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Net editor: xiao sun editor: note: henan
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