Foreign cosmetic brands into Tmall prevent counterfeits

On Tmall there are many online stores claim to be selling some foreign cosmetic brand, because the price is low is popular among people, but in fact many store itself is a third party seller, universal existence of this kind of situation has caused severe damage on the one hand, a threat to the interests of consumers, on the other hand also let foreign brands of legitimate rights and interests are threatened, so many foreign brands are really open a shop on Tmall, prevent the third party sales provide consumers with some fake and inferior products. Recently, the French skincare on Tmall, reason is that some time ago the company did not to open a flagship store on Tmall, but unexpectedly in the sales of the company in the production of cosmetics shop, a lot of the quality of the product is, of course, there is no guarantee that the, so many foreign cosmetics began to open a shop on Tmall, hope to be able to cope with its product was illegal sales situation, it is understood that so far has been more than a dozen brands began to use this way to organize illegal sales. It is reported that a lot through a third party by selling cosmetics there are a lot of quality problems, some unknown source, while others are changed the shelf life of products, many consumers buy after serious skin problems, also give many famous cosmetic brand caused serious influence, many foreign brands so open a shop. To protect the image of the brand is a lot of foreign brands is the key to set up shop in Tmall reason, because many Chinese consumers are interested in these products, so in the online shopping this channel, who can sell this kind of cosmetics stores are able to enjoy high popularity, but once appear problem, or would you let the reputation abroad cosmetics, therefore, through certain channels to provide consumers with the regular products is that they maintain the image of the specific measures. Because many storefront location can be consumers to see on Tmall, so when the formal foreign cosmetics shop after opening, a lot of third party store is automatically disappeared, and this way is also good measures to attract more consumers. Edit: wang: Beijing