Domestic cosmetics packaging market characteristics
1, the relationship between Chinese influence international market of packaging material procurement procurement market decision, especially for the European and American customers, is a standardized in quality and price, service driven professional market behavior. And our domestic market is a have Chinese characteristics, what is the Chinese characteristic, said that Jane, in short, he is mutual relationship, quality, price driven market procurement operation mode. Someone said that the price is the key, he's probably right, the price is any area of the customer value, but no relationship, for ticket, again good cost performance, is also afraid of deep alley wine. Many brand owners oral said relationship is not important, price is important, if you really really out. The domestic a line brand development, big relations, second - and third-tier brand customers speak little relationship, wechat business electricity bit micro relationship, don't understand, a bit difficult to play the domestic market. 2, big brand product value, small customer packaging material price as domestic brands pay more and more attention to the supply chain coordination to assist the brand growth, make packaging materials, raw materials, OEM, distributors with brands, to create Shared brand value for the development of community, to achieve coexistence and co-prosperity with brands, this kind of collaborative pattern will be gradually mature, therefore, matching are the key for shortlisted for the supply chain the threshold value. And domestic lower-tier brand, your production speed, operation innovation will be the main tone, because of its weak in brand influence, causes the can only rely on price for market occupation and race, so require upstream of the packaging material, as far as possible can lower the price, fast delivery ability, thus help to develop the market. 3, high quality, low cost of packaging material is brand generality demand for domestic customers, mostly hope packaging factory can supply quality international brands of the same type of material, domestic vendor packaging material price, service for them. Therefore, in business negotiations, bargaining, interacting, and other issues are followed, because the two sides in the asymmetry of information and professional knowledge, often cause is material of valuable, value and prices were mixed as an altar, at the same time due to the lack of domestic packaging material quality control standard of each category is leading companies have their own a set of standard quality parameters, in the process of packaging material contract execution, package material quality control testing standard is necessary need to communicate well in advance, otherwise later can only grinding guns with each other. 4, brand development cycle is short, quick delivery is the core ability of the domestic market, because the brand market competition, how to quickly grab the end user, time became the core elements of the decision market, so as to shorten product development cycle, the upper reaches of the packaging enterprises, the request is to first yi yi elements, the time of delivery for supplier selection and fast delivery capabilities, has become one of the core competitiveness of supplier, whether you are effective inventory control, or through a fine mingling of manufacturing and organization plan. It is the leading cause of why the domestic trade dealer market prosperity, the essence of the rise of the male. 5, domestic brands account period is long common features in domestic marketing, due to the diversity of market channels, channel strength, brands itself are due to the weak group, therefore distributors collection and just had knot of upstream packaging suppliers. Short account period developed into the industry, is in January, is three to four months long, if can meet the real-time model of the customer, or the main payment before delivery, can only explain your packaging are very strong in the competitiveness of the enterprise itself. 6, poor domestic buyers loyalty, especially small and medium-sized brands influence domestic brands in supplier there are many reasons, one is the internal relationship between rotational or duty, every new procurement has its own supply chain team. Second, leader of the intervention, the human society is in China, to you one or two trusted supplier is very normal. At home, and supply between husbands with very few, therefore, real-time dynamic understanding of target customers, make the enterprise itself.
How do small and medium-sized enterprises develop product of cosmetics.
1. Don’t make too many products. There are more and more small and medium-sized cosmetic manufacturers. Their products almost cover all kinds of cosmetics. You can see that there are many products, but in fact, they have many disadvantages. The first one is that the sales volume is not necessarily high. The 80/20 law states that 80% of the benefits of any entity come from 20% of the products, that is, 80% of the products can only contribute 20% of the benefits, which is not economic. The second one is that too many product lines are relatively backward in management, and their own strength is insufficient, enterprises can’t grasp the dynamics of consumers' hearts, so there are a lot of products which are not need by consumers. Third, most companies focus on speculation and bargain hunting. Too many product lines limit the development of an enterprise. It is difficult for consumers to form an understanding of the enterprise without a major product. And it is impossible to find the market position without the c
Development of cosmetics to promote the development of tube packaging
With the rapid development of composite technology of plastics and different materials, composite tube gradually enters a variety of different packaging fields, such as high quality cosmetics, with its excellent water resistance, oxygen resistance and other properties and good convenience. This is changing the traditional concept of plastic composite tube packaging only for simple packaging of low-grade products.
What is the two in one tube and how to fill it in the rear? And the application of the product in skin care
Unlike a single branch tube, the most intuitive tube is a tube in the tube, which looks like a single branch, but can fill two kinds of material at the same time, at the same time extruding. When the material is not used, the material body is separated, and when used, mingling and merging.
What are the customers' concerns about cosmetic packaging enterprises
In the choice of cosmetics package enterprises, first of all to see whether the qualification of the enterprise is in line with the requirements of the national cosmetic package production. If the enterprise's qualification is blurred, it shows that the enterprise does not meet the national production requirements and the quality of the product can not be guaranteed. So when choosing cosmetic packaging enterprises, we must check the production qualification of enterprises.
The importance of cosmetic packaging
Cosmetics are necessaries of our life, but its mission to beautiful life makes it a opportunities which contains huge business. The consumer market should not be ignored, as the competition of cosmetics market is more and more fierce, each tube cosmetics businesses is aim for expanding their product sales, which have struggled to the cosmetics packaging and publicity.
Cosmetic tube field, where is the foothold in the future?
Nowadays, in order to meet the changing needs of consumers, whether it is basic skin care brands or efficacy brands, when most of them launch new series of products, they will launch matching products with instruments, aiming to realize the effective incorporation of brands through high-tech instruments.
Types and characteristics of cosmetic tube
Tubes are divided into single-layer, double-layer and five-layer tubes, which are different in anti-pressure, anti-penetration and hand feeling. For example, five-layer tube is divided into outer layer, inner layer and two bonding layer, and another barrier layer.