Design cosmetic packaging is the best

Color is the most prominent part of commodity packaging. It can attract people's attention and is easy to add, but its degree is difficult to control. The good use of the color in the packaging is the master, and the bad use is the icing on the cake. Therefore, color design is very important in packaging boxes, especially cosmetic packaging boxes. So how to design product packaging from the perspective of color, let us take a look.

How to design product packaging







In the color design of gift boxes, there is a key relationship that must be handled well, that is, the use of light and dark colors and the contrast of colors. The comparison of light and dark colors is the flexible use of colors. There are fresh and elegant background color and strong color embellishment. All of these are determined according to the theme of the gift box, which is inseparable from the advertising language and product name. Under a certain theme environment, the color combinations that can be used are also different.

On the contrary, for paving and packaging products with large color blocks, if the color is dark, light colors can be used to match, or the colors can be concentrated on a certain point. Generally speaking, the temperature of color has a lot to do with the coordination. For example, the contrast between light yellow and dark yellow is the coordination of colors, while black and white, yellow and purple are contrasting colors, highlighting the nature of cold and warm.

Cosmetic gift box picture

In packaging design, pay attention to the size of the color used in each pattern is also a key factor. In this way, the number of colors used will form a certain contrast. By increasing or narrowing the range of colors, we can form a contrast between different colors. This is a way to make the color of the packaging more beautiful.

In daily life, we can see many high-end cosmetic gift boxes. The whole box is simple, clean, and has nothing. Only in the center of the box there will be an obvious cosmetics logo, this logo is also a basic shape, the printing method is very small. This example shows the contrast between large and small color patches. This design method is also used in many products.

Cosmetic box design renderings

In the colors of packaging design, there are also color contrasts that express the artistry of packaging, and there are many types of color contrasts. The effect of this contrast is also a contrast. There are light and dark contrasts in text mode, as well as rich contrasts and single contrasts. With these contrasts, it is easier to illuminate our eyes.

Generally speaking, color is only a form of packaging art. People are very sensitive to color, and sometimes the combination of colors will form different patterns. In the design of packaging products, the use of special high-end cosmetic gift boxes can fully reflect this.