Daily cosmetics packaging anti-counterfeiting technology development thinking

In the applications of daily cosmetics packaging anti-counterfeiting technology although there are many, but the anti-counterfeit effect is not ideal. Because in some of these packaging anti-counterfeiting technology in the consumer, it is difficult to identify, for example in the bar code is commonly used in daily cosmetics packaging anti-counterfeiting technology, printing technology, only the technical supervision department to determine its authenticity. And some don't anti-counterfeiting effect, some manufacturer of anti-counterfeiting mark for the benefit of the individual sell these logos to the counterfeiters, caused the anti-counterfeiting mark can be evaded, anti-counterfeiting mark not security. In some daily cosmetics packaging, the use of single anti-counterfeiting technology, such as the kunming seized a large number of fake guangzhou p&g rejoice, head & shoulders, pantene shampoo etc, is only the bottle bar code anti-counterfeit and production date code anti-counterfeiting bottle, these two kinds of anti-counterfeiting technology consumers are generally difficult to identify, consumers can't distinguish authenticity when buy, many consumer is deceived. The anti-counterfeiting packaging for daily cosmetics I put forward the following Suggestions:

1) In the packaging of the structure of the creative and deep research on development, make the fake degree is more and more difficult, recognition is more and more simple. For example: plastic or glass bottles of daily-use cosmetics should draw lessons from broken bottles and drinks cans of disposable packaging, after opening the bottle of the product is not back, make packaging can't use again, to eliminate the counterfeiters by recycling packaging to fake. Can also be based on unique and innovative packaging design, the product design into special packaging, generally the special-shaped packaging design do not conform to the requirements of the economic design, mold production is difficult, and high requirement of processing technology, packaging structure design is very complicated, so cost is greatly increased, also increased the difficulty of imitation, make the counterfeiters in the case of a risky unprofitable, and thus prevent counterfeit behavior, although the increased cost of producers, but in the end, compared to the results of economic benefits and the prevalence of counterfeit or increase greatly.

　　2） Attaches great importance to the anti-counterfeiting packaging can identify sex, although some daily cosmetics packaging anti-counterfeiting packaging technology were used, but these technologies ordinary consumers is difficult to identify, so not only really not anti-counterfeiting effect, manufacturers also do more harm than good. In the development of a new anti-counterfeiting technology, in addition to pay attention to improving anti-counterfeiting technology on counterfeit difficulty, also attaches great importance to the new anti-counterfeiting technology in the promotion of effect after using, if consumers can't distinguish, so this new anti-counterfeiting technology can be said to be invalid.

　　3） Printing in the packaging and printing, we will strictly control from the original selected, film making, plate making, as well as the whole process of printing, using the advanced printing equipment, printing out high quality packaging printing, making difficult to counterfeit.

　　4） Technology application of anti-counterfeiting packaging is the best tobacco packaging, it walking in the forefront of the comprehensive anti-counterfeiting, daily cosmetics packaging should draw lessons from tobacco packaging, combining a variety of anti-counterfeiting packaging technology to cross use, in order to increase the difficulty of counterfeit and fake, make easily accepted by consumers to identify and first-line anti-counterfeiting packaging technology and anti-fake identification to complex and recognition speed relatively slow second-line anti-counterfeiting packaging technology, the combination of forming composite anti-counterfeiting.

　　5） At the same time, to continuously research and development of new materials, new technology and new technology, the use of new equipment, manufacturers have to be a reasonable investment according to their own needs, the design and application of anti-counterfeiting packaging technology correctly, make merchandise anti-counterfeiting packaging identification facilitation, inspection authority is accurate, but also has high security. As well as anti-counterfeiting packaging of goods sufficient propaganda, make consumers can correctly grasp the method of the authenticity, do anti-counterfeiting technology is deeply rooted in the hearts of the people.

with the development of science and technology, any kind of anti-counterfeiting technology is likely to permanent anti-fake, we only have anti-counterfeiting technology constantly updated, to improve the safety and reliability of the product packaging anti-counterfeiting, anti-counterfeiting packaging technology to integrated, scientific, and packaging finished with more beautify the direction of development, in the heart of the anti-counterfeiting and false of the contradictory anti-counterfeiting.

the cosmetics health management ordinance hereinafter referred to as the regulations enacted in 1990 for ten years. But from the present state of health supervision and management work, cosmetics packaging work is still some deficiencies, needs further exploration and improvement.