Bofeng lotus will embark on strategic cooperation with procter & gamble

Bofeng lotus with procter & gamble big mergers, strategic cooperation, and on February 2nd zhengda plaza strategic cooperation conference in Shanghai. File, according to the two sides signed a strategic cooperation, the two companies will be in product innovation, brand marketing, customer research and in-depth strategic project supply chain optimization, etc. Such as: joint product innovation, both sides will be in the center of the bofeng lotus stores to build personal needs and baby care center, lets the customer more humanized and more fit the layout of the shopping habits environment, comfortable and convenient to choose and buy you need special items, enjoy more value-added services. In the brand marketing, the two sides will conduct more joint promotional activities, to give the customer more tangible incentives and interesting activities. P&g will also actively participate in bofeng lotus to carry out the 'pink' spring activity. 'Pink' spring is bofeng lotus 38 women's days in recent years especially for female customers during the period of care for women's health public events, to call for the social from all walks of life care for women's health. Two years before the event to be held in Shanghai, guangzhou and other places, including the charity sale, women's health clinics and other projects, will launch more activities on the basis of this year. At the same time, the two sides also hope that through joint customer research, to better understand and meet the needs of customers constantly changing; Through the supply chain optimization, reduce the cost of supply chain, let customers get more benefits. Bofeng lotus at senior vice President of the country, says Mr Sheng-hua wu bofeng lotus 'fresh your life' and procter & gamble 'close to life, beautification life' the same, so both sides have a common goal of cooperation, namely, give customers more fresh goods, quality of life experience, good customer care. This year's two big companies for strategic cooperation, both sides of the future will also be committed to broader areas of cooperation.