Big rise in the price for the second time this year the highest twenty percent

Recently, according to reporter understanding, since the beginning of this year, SK - II and chanel brand such as prices, such as shiseido, and perfect the brand earlier this month also raised some prices of the goods, the highest price increases may reach twenty percent. The personage inside course of study says, big frequent price increases may be related to its in order to maintain its high-end, and fit with the mind of some consumers at the same time. Reporters yesterday from the city of much home cosmetics department learned that part of the price of cosmetics have recently started to rise. Perfect shop staff told reporters that its hand cream, emulsion, such as product have all collective price increases. The ml hand cream rise to pvi, almond series up yuan, gains are less than ten percent. Shiseido staff introduces to the reporter, from the beginning of this month, shiseido, bits of the sunscreen. The mask and latex products prices have risen. One of the biggest gains is a cc of firming body cream, prices rose from the original yuan yuan, have risen by as much as %. In addition, the French brand part of clarins products also have adjusted their prices, rose at about % ~ %. Every summer almost all cosmetics brand price, the price of this round of collective has is the second time this year. At the start of the year, chanel, SKII such a line of cosmetics brands have been round of price adjustment, increase ranging from % - %. Japan, experts say, a line of big shop sign to adjust product price is mainly related to the brand strategy. Because of its positioning high-end sex, for example, so choose through price increases to maintain its high-end, a good fit at the same time the part of the consumer psychology of consumers. In addition, the summer is the slack season at cosmetics, cosmetics companies through the adjustment of price, can let the quarter performance looks more satisfied, and the sensitivity of the consumers to big product price increase is relatively low. Edit: jingjing